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Social Media For Small Business: Marketing Strategies for Business Owners - Paperback | Diverse Reads

Social Media For Small Business: Marketing Strategies for Business Owners

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Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:

  • Effective marketing strategies to get more out of your social media efforts.
  • Systems to bring structure into your entire marketing approach.
  • Tools to make your brand irresistible across your customer touchpoints.
  • Case studies to highlight the application of the book's principles to the real-world
  • Practical strategies you can put in place immediately to see a rapid return on investment

    • Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

    ISBN-13: 9780730390329

    Media Type: Paperback

    Publisher: Wiley

    Publication Date: 04-05-2021

    Pages: 240

    Product Dimensions: 5.90(w) x 8.90(h) x 0.80(d)

    Franziska Iseli is an entrepreneur and the co-founder of Basic Bananas, The Business Hood, The Data People and Oceanlovers. She's a renowned marketing and brand strategist, adventurer, author and speaker. She's a board member at the global Entrepreneurs Organization and also sits on the UN subcommittee to support UN's Sustainable Development Goals through entrepreneurship.

    Table of Contents

    About the author vii

    Dedication ix

    Preface xi

    Part I The power of social media 1

    1 Why social media? 3

    2 What is social media? 7

    3 The MAVERICK principles 11

    Part II Always start with strategy 15

    4 What is marketing? 17

    5 Building your marketing machine 23

    6 Creating your brand strategy 37

    7 Social media content strategy 57

    8 Your social media plan 67

    Part III Social media channels 73

    9 Facebook 75

    10 Instagram 107

    11 LinkedIn 131

    12 Twitter 155

    13 Pinterest 173

    14 YouTube 191

    The beginning 213

    Index 215