Television in the Streaming Era: The Global Shift

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

ISBN-13: 9781009199261

Media Type: Paperback

Publisher: Cambridge University Press

Publication Date: 04-06-2023

Pages: 244

Product Dimensions: 6.00(w) x 9.00(h) x 0.53(d)

Series: Development Trajectories in Global Value Chains

Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.

Table of Contents

Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.