The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

ISBN-13: 9781416562009

Media Type: Paperback

Publisher: Atria Books

Publication Date: 09-29-2009

Pages: 320

Product Dimensions: 5.50(w) x 8.30(h) x 1.00(d)

John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on The Ellen DeGeneres Show, and dozens of other media venues worldwide. Visit John online at JohnAssaraf.com. Murray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at www.gettheanswer.com and www.accessmainstreet.com.

Read an Excerpt

In 1633, an aging Italian astronomer named Galileo Galilei was taken before the Roman Inquisition, tried, convicted of heresy, and sentenced to spend the rest of his life in prison.

Galileo's crime? He endorsed the idea, proposed a century earlier by the great Catholic astronomer Nicolaus Copernicus, that the earth is not the center of the solar system. In fact, said Galileo, it is the other way around: The sun sits at the center, and the earth is simply one of a handful of planets that revolve around it.

This idea was judged as being diametrically opposed to the position taken by Holy Scripture. Galileo was forced to publicly recant his views, and his book containing the offending idea, Dialogue Concerning the Two Chief World Systems, was banned. The old man's sentence was later commuted to house arrest, and he lived out the rest of his days confined to his villa outside Florence, where he eventually went blind.

Still, Galileo's views persisted, and the meticulous experiments and mathematical models he used in his search to understand nature set the stage for all the developments of modern science that followed. Three centuries later, a German physicist named Albert Einstein called him "the father of modern science."

For more than a thousand years leading up to the time of Galileo, science had been more interested in creating intellectually satisfying descriptions of reality than in trying to see if those descriptions could be supported by proof. But with the age of Copernicus and Galileo, European scientists began the vigorous pursuit of empirical evidence. Thought experiments gave way to actual physical experiments, such as the famous moment when Galileo dropped two objects from the Leaning Tower of Pisa to test out Aristotle's assertion that heavier objects fall faster than lighter objects. (They don't.)

From Galileo's time onward, scientists' precise observations contributed to a picture of the world that looked very much like a massive piece of mechanical clockwork; they had little practical use for such ideas as soul, spirit, or consciousness. The French philosopher and mathematician René Descartes, a contemporary of Galileo's who is today regarded as "the father of modern philosophy," declared that the best way to understand how the world works would be to divide existence into two parts: the objective or material world, governed by the principles of science, and the subjective world of the mind and the soul, which would be the province of the church.

Descartes is especially famous for the statement I think, therefore I am. But the truth is, the think part of that declaration puzzled Descartes, much as it has puzzled scientists for centuries since. Just how is it that we think? Where do our thoughts come from? How do the bits of physical matter that constitute our brains generate consciousness? As contemporary physicist John Hagelin has said, "There is a deep philosophical problem surrounding how you get consciousness out of a hunk of meat."

Despite Descartes' neat division of reality, common sense suggested that our thoughts must be connected to the rest of existence somehow. But how, exactly? The answers to those questions open up a tremendous new world of possibility for what we can achieve in our lives, and they form a central part of The Answer.

In the generations following Galileo and Descartes, Sir Isaac Newton took the idea of nature-as-machine much further, detailing the precise laws that govern how that machine operates. All of classical physics, and in fact, all of modern science, has been built upon the foundation created by Newton, who described a universe of empty, three-dimensional space, through which physical objects move according to immutable laws. These laws of motion made possible the advance of modern technology, from simple steam engines to the space probes that have analyzed soil samples on Mars.

What we have been able to accomplish by applying Newton's laws has been truly astonishing. But scientists eventually reached the limits of the Newtonian worldview. As their tools grew more sophisticated, their explorations of the physical world took them deep into the heart of the atom, where the nature of reality proved to be something quite different from anything Descartes or Newton ever imagined.

At the dawn of the twentieth century, the tidy, objective, mechanistic view of the world began to fall apart. With the discovery of radioactivity in the late 1890s, scientists began looking into the world within the atomic nucleus, and they were shocked to discover that on the subatomic level, the physical world did not behave at all the way Newton said it should. In fact, the "atom" itself turned out to be a sort of illusion: The closer scientists looked, the less it really appeared to be there.

Coined in ancient Greece, the term atom means "indivisible unit," and through the nineteenth century, scientists believed that our entire physical universe was composed of these elementary particles. But radioactivity showed us that the atom was divisible after all — in fact, there was a whole new world of phenomena inside the atom, waiting to be explored, measured, and described. And when our vision of the atom fractured, the foundation of classical physics fractured along with it. Our view of how the world works was in for a radical transformation.

When we say the name Albert Einstein, what comes to mind? Perhaps you think of his wild mane of white hair, or that famous picture of the distinguished physicist sticking out his tongue. Or maybe you think simply, "Genius." But whatever picture you have, you will also probably come up with "E=MC2." Why on earth would a mathematical equation for a sophisticated theory be so famous that even nonscientists recognize it immediately? Because with that simple equation, "Energy equals mass times the speed of light squared," Einstein shattered centuries of thinking and radically altered our view of how the world works.

In his effort to explain the puzzling behavior of light, Einstein found the only viable solution was to stop looking within the neat framework of Newtonian physics. Instead, he introduced his own picture of how the world works: the theory of relativity. One reason Einstein's idea was so transformative was that for the first time ever, it described how energy and matter are not only related, but can be transformed back and forth into each other. A chink had been found in the wall separating the worlds of matter and energy. Now the elegant, clear-cut world of classical, Newtonian physics would be forced to move over and make room for the fuzzy, strange, nearly unimaginable world of quantum physics.

Quantum physics is the study of how the world works on the smallest scale, at a level far smaller than the atom. And as scientists studied the nature of reality on a smaller and smaller scale, something strange began to happen: The deeper we went into reality, the more it seemed to dissolve from view. The search for the smallest known particle of matter had instead turned up distinct yet elusive little packets of energy, which physicists called quanta.

The Einstein breakthrough comes down to this: Everything is energy. A rock, a planet, a glass of water, your hand, everything you can touch, taste, or smell — it's all made of molecules, which are made of atoms, which are made of protons and electrons and neutrons, which are made of nothing but vibrating packets of energy.

This is where quantum physics intersects with what I found inside that cardboard box. What physicists found has everything to do with how you are going to create the life of your dreams by building your dream business. For once we know that everything is energy — that there is no absolute distinction between matter and energy — then the boundaries between the physical world and the world of our thoughts start to disappear as well.

In the decades that followed Einstein's theory of relativity, the new quantum physics began to reveal some very strange things. The tiny packets of energy known as quanta exhibited some very peculiar behaviors, including an unexplainable ability to influence one another, a property called entanglement.

In his book Science and the Akashic Field, physicist Ervin Laszlo describes a series of experiments conducted by lie detector expert Cleve Backster. Backster took some white blood cells from the mouths of his subjects and cultured them in a test tube. He then moved the cultures to distant locations, more than seven miles away. He attached lie detectors to the cultures and then performed a series of experiments on his subjects.

In one of his tests, he showed his subject a television program depicting the Japanese attack on Pearl Harbor in 1941. This man was a former navy gunner who had actually been present at Pearl Harbor during the attack. When the face of a navy gunner appeared on the screen, the man's face betrayed an emotional reaction — and at that precise moment, the lie detector's needle seven and a half miles away jumped, exactly as it would have had it been attached to the man himself, and not just to a test tube of his cultured white blood cells miles away.

Subsequent experiments varied the circumstances and increased the distances involved to dozens and even hundreds of miles, with the same astonishing results.

How is such a thing possible? In the language of quantum physics, the particles of the gunner's body are still connected or "entangled" with one another, and no matter how far apart they are separated in space, they will continue to influence one another. In fact, this effect appears to occur at speeds faster than the speed of light, which violates one of Einstein's basic rules.

Scientists dubbed this mind-boggling capacity for instantaneous interconnection nonlocality. Einstein had a somewhat less technical term for it. He called it spooky action at a distance.

What could this force be? Could it be something even more basic than energy? The search was on for an underlying force that could bring together all the different kinds of energy we knew. This quest for a single mathematical equation that would account for the behavior of all the known forces in the universe — a unified field theory, or "theory of everything" — has become the holy grail of science. Some leading astrophysicists, such as Stephen Hawking, say that when we come up with this theory of everything, we will know the mind of God.

Within twenty years of Einstein's radical work, another revolution in worldview occurred, just as cataclysmic as Einstein's. It started with two of the early pioneers of the quantum world, the Danish physicist Niels Bohr and his protégé Werner Heisenberg.

Bohr and Heisenberg studied the puzzling behaviors of these tiny subatomic particles and recognized that once you look deep within the heart of atoms, these "indivisible particles" are not at all like the neat little miniature solar systems of billiard balls everyone had expected, but were something far messier: They were something like tiny packets of possibility.

Each subatomic particle appeared to exist not as a solid, stable "thing," but as the potential of any one of its various possible selves. Heisenberg's uncertainty principle stated that it was not possible to measure all of a subatomic particle's properties at the same time. For example, if you record information about the location of a proton, you cannot pin down its speed or trajectory; if you figure out its speed, now its precise location eludes you.

Bohr and Heisenberg's work suggested that at its most basic level, physical matter isn't exactly anything yet. At the subatomic scale, according to this new understanding, reality was made not of solid substance but of fields of potentiality — more like a set of possible sketches or ideas of a thing than the thing itself. A particle would take on the specific character of a material "thing" (in the scientists' terms, its properties would collapse into a single state) only when it was measured or observed.

And that was the really strange thing: the discovery that the act of observation influenced these particles' behavior.

Every time the scientists looked for an electron, an electron would appear, right where they were expecting it. And it didn't matter if the person performing the observation was a scientist or a bus driver. In fact, even more bizarre, it was soon found that the mere intention of measuring particles, even without carrying out the actual act itself, would still affect the particles in question!

Suddenly subjectivity — the action of consciousness upon a piece of "matter" — had become an essential component in the very nature of reality.

As scientists continued pursuing their explorations on staggeringly small scales, they eventually found themselves staring at something truly confounding. They termed it the zero-point field (ZPF), because at this most infinitesimal of levels, some sort of force appears to be present even at a temperature of absolute zero, when all known forms of energy vanish.

This is the place where the instantaneous connections of entanglement — those action-at-a-distance phenomena Einstein termed spooky — begin to make sense. Here, beneath the level of energy itself, exists a still more basic level. The field at this level is not exactly "energy" anymore, nor is it a field of empty space. It is best described, physicists realized, as a field of information.

To put it another way, the undifferentiated ocean out of which energy arises appears to be a sea of pure consciousness, from which matter emerges in clustered localities here and there. Consciousness is what the universe is made of; matter and energy are just two of the forms that consciousness takes.

Ervin Laszlo calls this field that underlies and connects all things the A-field, in deference to the ancient Vedic concept of the Akashic record, a nonphysical repository of all knowledge in the universe, including all human experience. The psychologist Carl Jung called it the collective unconscious; Teilhard de Chardin dubbed it the noosphere; Rupert Sheldrake refers to it as the morphogenetic field. It has been intuited and described for thousands of years and in a multitude of terms and images throughout human history. Only in the last few decades has science caught up to what we always sensed but could never fully explain.

Says Laszlo: "The ancients knew that space is not empty; it is the origin and memory of all things that exist and have ever existed....[This insight] is now being rediscovered at the cutting edge of the sciences [and is emerging] as a main pillar of the scientific world's picture of the twenty-first century. This will profoundly change our concept of ourselves and of the world."

In fact, it has already profoundly changed our picture of ourselves and our world — and it will radically change how you approach your business.

So what are we saying here, that everything that is, is made of thought? That thought creates the physical world? Yes, that is exactly what we're saying. Here, in a nutshell, is the conclusion so far of humanity's epic quest to understand the world:

Everything in the physical world is made out of atoms.

Atoms are made out of energy.

And energy is made out of consciousness.

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Table of Contents

Contents

Introduction: The Question

1. Inside the Box: John's Story

2. The Search for How the World Works

3. The Law of Attraction

4. The Universe Inside Your Brain

5. How to Change Your Mind

6. Your Dream Business

7. The Neural Reconditioning Process™

8. Neural Reconditioning FAQs

9. The Important Things: Murray's Story

10. Vision, Focus, Action

11. Your Ideal Customer

12. Innovating Your Business

13. Finding Your Business's DNA

14. Reaching Your Ideal Customer

15. Big Thinking

Conclusion: The Path

Acknowledgments

Appendix 1 Customer Survey Forms

Appendix 2 The Five Major Industries: Common Hot Buttons

Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics

Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies

Resources