The E Myth Revisited

E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

ISBN-13: 9780887307287

Media Type: Paperback

Publisher: HarperCollins Publishers

Publication Date: 10-14-2004

Pages: 288

Product Dimensions: 5.34(w) x 8.02(h) x 0.71(d)

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

Read an Excerpt

They intoxicate themselves with work so they won't see how they really are.
—Aldous Huxley<

Table of Contents

Acknowledgments

Foreword

Introduction

Part. I. The E-Myth and American Small Business

Chapter 1: The Entrepreneurial Myth

Chapter 2: The Entrepreneur, the Manager, and the Technician

Chapter 3: Infancy: The Technician's Phase

Chapter 4: Adolescence: Getting Some Help

Chapter 5: Beyond the Comfort Zone

Chapter 6: Maturity and the Entrepreneurial Perspective

Part. II. The Turn-Key Revolution: A New View of Business

Chapter 7: The Turn-Key Revolution

Chapter 8: The Franchise Prototype

Chapter 9: Working On Your Business, Not In It

Part. III. Building a Small Business That Works!

Chapter 10: The Business Development Process

Chapter 11: Your Business Development Program

Chapter 12:. Your Primary Aim

Chapter 13: Your Strategic Objective

Chapter 14: Your Organizational Strategy

Chapter 15: Your Management Strategy

Chapter 16: Your People Strategy

Chapter 17: Your Marketing Strategy

Chapter 18: Your Systems Strategy

Chapter 19: A Letter to Sarah

Epilogue: Bringing the Dream Back to American Small Business

Afterword: Taking the First Step