The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur / Edition 2

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

ISBN-13: 9780071410120

Media Type: Paperback

Publisher: McGraw Hill LLC

Publication Date: 07-01-2003

Pages: 240

Product Dimensions: 8.60(w) x 8.90(h) x 0.70(d)

Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.

Table of Contents

Introduction: There Are No Guarantees for Success.
Part I: Getting Ready to Get Ready.
Creating a New Business.
Identifying New Business Opportunities.
Part II: Preparing Your Business Plan.
The General Overview and Legal Structure.
Selecting the Right Target Market.
Product/Service Strategy and Price Strategy.
Promotion Strategy and Physical Distribution Strategy.
Determining Your Initial Capital Requirement.
Projecting the Financial Status for the First Five Years.
Part III: Before You Lock into a Course of Action.
Applying for a Loan.
Buying an Existing Business.
Acquiring a Franchise.
Commencement: You've Only Just Begun.
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