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The New Sell and Sell Short: How to Take Profits, Cut Losses, and Benefit from Price Declines

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A detailed look at one of the most underestimated aspects of trading-selling

In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can generate big profits and should be a part of every trader's arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition, the new edition contains an extensive study guide to help readers master the material prior to trading.

Elder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds.

  • Contains new examples and insights from the 2008-2009 market meltdown
  • Includes an extensive study guide with 115 questions and answers and 17 chart studies
  • Discusses the selling process from a variety of angles: technical, fundamental, and psychological
  • Explains how to maximize winnings in a profitable trade and how to minimize losses when a trade doesn't go as planned
  • Offers detailed guidance for traders of stocks, financial futures, commodities, and currencies
  • Explains how to set profit targets and stop-loss orders prior to entering any trade Other bestselling titles by Elder: Trading for a Living, Come Into My Trading Room, and Entries and Exits
  • Understanding where and when to sell is essential to successful trading. The New Sell and Sell Short, Second Edition is the definitive reference to this overlooked, but vitally important, aspect of trading.

    ISBN-13: 9780470632390

    Media Type: Paperback

    Publisher: Wiley

    Publication Date: 03-29-2011

    Pages: 368

    Product Dimensions: 6.00(w) x 8.90(h) x 0.80(d)

    Series: Wiley Trading #476

    DR. Alexander Elder is a professional trader, a teacher of traders, and a psychiatrist. He is the founder of elder.com and SpikeTrade.com--both of which provide educational services to traders worldwide. Dr. Elder is the author of three bestselling books, Trading for a Living (translated into more than a dozen languages), Come Into My Trading Room (2002 Barron's Book of the Year), and Entries and Exits (2007 SFO Magazine Book of the Year).

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    Table of Contents

    Introduction xv

    WHY SELL? xv

    ABOUT THE Q&A xvii

    PART ONE PSYCHOLOGY, RISK MANAGEMENT, & RECORD-KEEPING 1

    Chapter 1 On Buying 3

    THE THREE GREAT DIVIDES 3

    ONE TRADER’S TOOLBOX 7

    Chapter 2 Trading Psychology and Risk Management 9

    YOUR MIND AS A TRADING TOOL 9

    RISK CONTROL 11

    Chapter 3 On Keeping Records 13

    GOOD RECORDS LEAD TO GOOD TRADING 13

    TRADER’S SPREADSHEET—BASIC ACCOUNTABILITY 14

    TRADING DIARY—YOUR KEY TO LASTING SUCCESS 16

    HOW TO DOCUMENT YOUR TRADING PLAN 20

    MARGRET’S METHOD—PUT IT ON THE WALL 24

    HOW TO GRADE YOUR PERFORMANCE 24

    TWO TYPES OF TRADING 26

    Questions 29

    Answers 45

    PART TWO HOW TO SELL 57

    Chapter 4 Selling at a Target 61

    SELLING AT A MOVING AVERAGE 63

    SELLING AT ENVELOPES OR CHANNELS 71

    SELLING AT RESISTANCE LEVELS 83

    Chapter 5 Selling on a Stop 95

    THE IRON TRIANGLE 97

    MARKET OR LIMIT ORDERS 99

    HARD AND SOFT STOPS 101

    A BAD PLACE 102

    REDUCING SLIPPAGE—TIGHTER BY A PENNY 109

    NIC’S STOP—TIGHTER BY A DAY 110

    WHEN TO USE WIDER STOPS 117

    MOVING STOPS 120

    A SAFEZONE STOP 123

    VOLATILITY-DROP TRAILING STOPS 124

    Chapter 6 Selling “Engine Noise” 129

    WEAKENING MOMENTUM 130

    AN “ENGINE NOISE” EXIT FROM A SHORT-TERM TRADE 132

    A DISCRETIONARY EXIT FROM A LONG-TERM TRADE 135

    SELLING BEFORE EARNINGS REPORTS 139

    THE MARKET RINGS A BELL 143

    TRADING WITH THE NEW HIGH–NEW LOW INDEX 148

    THE DECISION TREE FOR SELLING 151

    Questions 157

    Answers 183

    PART THREE HOW TO SELL SHORT 203

    Chapter 7 Shorting Stocks 207

    YOUR FIRST SHORTS 211

    THE ASYMMETRY OF TOPS AND BOTTOMS 214

    SHORTING TOPS 216

    SHORTING DOWNTRENDS 221

    SHORTING FUNDAMENTALS 224

    FINDING STOCKS TO SHORT 233

    SHORT INTEREST 237

    Chapter 8 Shorting Non-Equity Instruments 243

    SHORTING FUTURES 243

    WRITING OPTIONS 252

    FOREX 258

    QUESTIONS 265

    Answers 279

    PART FOUR LESSONS OF THE BEAR MARKET 291

    Chapter 9 Bears Make Money 293

    THE BEAR WAS BEGINNING TO STIR IN ITS CAVE 293

    THE SENTIMENT INDICATORS ARE EARLY 295

    THE TOP OF THE BULL MARKET 297

    BEARISH DIVERGENCE AT THE 2007 TOP 299

    THE BUBBLE POPS: MGM 300

    SHORTING A HIGH-FLYER 302

    A BEAR MARKET IS A DESTROYER OF VALUE 304

    SWINGING IN AND OUT OF A MAJOR DOWNTREND 307

    TRADING IN A DOWNCHANNEL 308

    PREPARED FOR A SURPRISE 310

    “BULL MARKETS HAVE NO RESISTANCE

    AND BEAR MARKETS HAVE NO SUPPORT” 312

    FOR WHOM THE BELL TOLLS OR THE HOUND BARKS TWICE 315

    MR. BUFFETT BUYS TOO SOON 317

    MAY I POUR SOME GASOLINE ON YOUR FIRE? 319

    KEEP SHORTING ON THE WAY DOWN 321

    Chapter 10 Groping for a Bottom 325

    THIS STOCK MARKET IS NOT GOING DOWN TO ZERO 325

    A “DOUBLE HELIX” GIVES A BUY SIGNAL 327

    JUST IN TIME FOR THE PARTY 328

    MY FAVORITE MAJOR BOTTOM SIGNAL 331

    SELLING A BULL 332

    EVERY BULL STUMBLES 335

    A SCREAMING SHORT 337

    Conclusion 341

    HANDLING PROFITS—THE PERSONAL DIVIDEND 342

    THE ROAD INTO THE FUTURE 343

    References 345

    Acknowledgments 347

    About the Author 349