Table of Contents
Acknowledgments ix
Preface: Welcome to the Revolution xi
The Seeds of Revolution: The Strategy Formation Project xv
How to Use This Book xvi
Conclusion: Creating Winning Strategies xxii
Part 1 The Strategy Revolution
Chapter 1 Why a Strategy Revolution? 3
What is Strategy and Why Do Nonprofits Need It? 4
The Disconnect Between Strategy and Strategic Planning 7
Conclusion: Hence the Revolution 22
Chapter 2 The Strategy Pyramid 23
Aligning Organizational, Programmatic, and Operational Decisions 24
Successful Strategies Embody Implementation 27
Conclusion: A Framework to Fuel Change 29
Chapter 3 Understanding Organizational Strategy 31
Mission, Competitive Advantage, and Strategy 31
What Is Organizational Strategy? 35
What Does Organizational Strategy Look Like? 38
Conclusion: Organizational Strategy Comes First 43
Chapter 4 Organizational Identity and Strategy Formation 45
Understanding Organizational Identity 48
Three Essential Ingredients of Organizational Identity 50
What Organizational Identity Looks Like 58
Conclusion: Organization, Know Thyself 60
Chapter 5 Developing a Strategy Screen 61
Crafting a Strategy Screen 63
A Variation-The Opportunity Matrix 66
Conclusion: Habits of Mind 70
Chapter 6 Big Questions, Strategy Formation, and Implementation 71
Understanding and Facing Big Questions 71
Crafting a Big Question 74
Developing a Strategy That Fits the Screen 78
Implementing the Strategy 83
Conclusion: Real-Time Strategy 85
Chapter 7 Forming Programmatic Strategies 87
Forming Programmatic Strategies 89
Constructing a Program Logic Model 90
Programmatic Strategy in Action 93
Programmatic Strategy Essentials 95
When to Form New Programmatic Strategies 97
Conclusion: Programs As Strategic Choices 98
Chapter 8 Forming Operational Strategies 99
Real Life Operational Strategy 100
Operational Strategy Essentials 102
When to Form New Operational Strategies 104
Conclusion: Operations Are the Broad Shoulders of Strategy 105
Chapter 9 Putting It All Together 107
Using Real-Time Strategic Planning to Advance Your Mission and Vision 107
Strategy Formation as a Continuous Cycle 108
Crafting a "Traditional" Strategic Plan 110
Conclusion: Real-Time Strategy in a Rapid-Response World 112
Part 2 Essential Tools for Forming Strategy
Tool 1 Current Business Model 121
Tool 2 Financial Analysis 125
Tool 3 Competitor Analysis 131
Tool 4 Trend Analysis 139
Tool 5 Future Business Model 143
Tool 6 Identity Statement 147
Tool 7 Strategy Screen 149
Tool 8 Big Question 151
Tool 9 Next Steps Work Plan 155
Tool 10 Strategy Road Map 159
References 169
Index 175
