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The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life - Hardcover | Diverse Reads

The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

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A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences.




The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.


The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

ISBN-13: 9781541774513

Media Type: Hardcover

Publisher: PublicAffairs

Publication Date: 11-09-2021

Pages: 208

Product Dimensions: 6.10(w) x 9.20(h) x 0.90(d)

Dan Roam is the author of four international bestsellers on clear thinking, visual storytelling, and persuasive communications, including The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Draw to Win, Blah Blah Blah: What to Do When Words Don't Work, and Show and Tell: How Everyone Can Make Extraordinary Presentations. Roam's books have helped leaders at Microsoft, eBay, General Electric, Google, IBM, Wal-Mart, and many more solve complex problems through visual thinking. Dan and his whiteboard have been featured on CNN, MSNBC, ABC News, Fox News, and NPR. In 2012, Dan launched the Napkin Academy online, which has attracted more than 10,000 paid subscribers from 43 countries. He lives in San Francisco.

Table of Contents

Foreword Dushka Zapata ix

Introduction: Sketches That Clarify and a Story That Persuades 1

1 Welcome to the Pop-Up Pitch 9

2 Why the Pop-Up Is Perfect for Your Most Persuasive Meetings 27

Hour 1 Prepare with Simple Pictures 39

3 See Your Own Thinking Using the Visual Decoder. 41

4 With Your Visual Decoder, Let Your Pictures Do the Talking 65

5 Intermission: Pause and Percolate with Your Pictures 83

Hour 2 Pitch with Ten Pages 89

6 Meet the Ten-Page Pitch. It's Storytelling Time. 91

7 Grand Tour of the Ten-Page Pitch 111

8 Three Full Pop-Up Pitch Examples: Small, Medium, and Extra-Large 149

9 Practice and Polish for the Presentation of Your Life 177

Appendix: Templates, Tools, Downloads, and Resources 181

Acknowledgments 185

Bibliography 189