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The Practical Pocket Guide to Account Planning - Paperback | Diverse Reads

The Practical Pocket Guide to Account Planning

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

ISBN-13: 9780989284905

Media Type: Paperback

Publisher: Yellow Bird Press

Publication Date: 05-15-2013

Pages: 156

Product Dimensions: 5.06(w) x 7.81(h) x 0.33(d)

Age Range: 1 - 17 Years