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The Promotion and Marketing of Human Resource Management

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Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.

ISBN-13: 9781524628505

Media Type: Paperback

Publisher: AuthorHouse

Publication Date: 02-27-2016

Pages: 542

Product Dimensions: 6.00(w) x 9.00(h) x 1.21(d)