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The Rules of Contagion: Why Things Spread--And Why They Stop

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One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian


From fake news to COVID-19, a "smart and engaging" (New York Times) look at why the science of outbreaks is the science of modern life

It’s undeniable that we live in a world shaped by outbreaks. Whether it’s pandemic disease, misinformation, or violence, grasping why exactly some things spread is essential for understanding the world around us. In The Rules of Contagion, Adam Kucharski uncovers the crucial factors driving outbreaks, exploring what it actually means for something to “go viral.” He offers compelling insights into human behavior, ultimately showing us how we can all get better at predicting outbreaks—and how they can be stopped. Revised in light of the COVID-19 pandemic, this is a comprehensive and essential guide to our times.

ISBN-13: 9781541674325

Media Type: Paperback

Publisher: Basic Books

Publication Date: 09-07-2021

Pages: 352

Product Dimensions: 5.40(w) x 8.20(h) x 1.10(d)

Adam Kucharski is an associate professor and a Sir Henry Dale fellow at the London School of Hygiene and Tropical Medicine, where he works on analysis of infectious disease outbreaks. He is also the author of The Perfect Bet. He lives in London.

Table of Contents

Introduction 1

1 A theory of happenings 11

2 Panics and pandemics 43

3 The measure of friendship 87

4 Something in the air 121

5 Going viral 165

6 How to own the internet 218

7 Tracking outbreaks 235

8 A spot of trouble 261

Notes 273

Further reading 327

Acknowledgements 332

Index 334