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The Transformation Myth: Leading Your Organization through Uncertain Times - Paperback | Diverse Reads

The Transformation Myth: Leading Your Organization through Uncertain Times

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How companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19.

When COVID-19 hit, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption—including a series of interviews with business leaders conducted during the COVID-19 crisis—they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.

ISBN-13: 9780262546034

Media Type: Paperback

Publisher: MIT Press

Publication Date: 06-06-2023

Pages: 248

Product Dimensions: 5.63(w) x 8.81(h) x 0.67(d)

Series: Management on the Cutting Edge

Gerald C. Kane is the C. Herman and Mary Virginia Terry Chair in Business Administration at the University of Georgia’s Terry College of Business. Anh Nguyen Phillips is Research Director for Deloitte’s Global CEO Program. Jonathan R. Copulsky is Senior Lecturer of Marketing at Northwestern University. Kane, Phillips, and Copulsky are coauthors of The Technology Fallacy: How People Are the Real Key to Digital Transformation (MIT Press).

What People are Saying About This

From the Publisher

“The Transformation Myth offers readers a vision for using technologies like cloud and AI to build digitally resilient organizations capable of pivoting in the face of disruptions. The book persuasively demonstrates the tight linkages between technology and digital resilience.”
—Teresa Briggs, Board Member, DocuSign, ServiceNow, Snowflake, Warby Parker
 
“A blueprint for purpose, values, and mission-driven leadership during transformational times, this is a must-read for those who see disruption as a catalyst to accelerate innovation, refresh culture, and evolve the organization to become even more agile and growth-minded.”
—Becky Frankiewicz, President, ManpowerGroup North America
 
“COVID-19 forced organizations to develop new levels of nimbleness and resilience. The Transformation Myth draws on experience guiding the world’s most important businesses through disruption to create a field guide for using the lessons of the crisis to build enduring capabilities.”
—Mark LaVigne, President and Chief Executive Officer, Energizer Holdings
 
“If you are looking for an explanation of how digitally adept organizations can be when they have to be, then The Transformation Myth should be your next read. Filled with insights about why you can never say ‘done’ when it comes to digital transformation.”
—Byron Spruell, President of League Operations, National Basketball Association
 
“As many organizations launched their responses to the pandemic, I wondered what would happen next. The Transformation Myth answers that question in spades and provides lessons learned, practical advice, and tips on what to do to prevail in the next normal.”
—Melissa Werneck, Global Chief People Officer, The Kraft Heinz Company

Table of Contents

Series Foreword
Introduction: COVID as a Case Study in Leadership
I Understanding and Leading amid Disruption
1 What the Pandemic Taught Us about Digital Disruption
2 Beyond Surviving: Developing a Digital Resilience Mindset
3 Digital Resilience Readiness: Leading through the Fog of War
4 Digital Resilience Readiness: Making Strategic Decisions in the Face of Uncertainty
II How Digital Tools Help Organizations Operate in Disruption
5 Developing Your Digital Innovation Superpowers
6 How to Move at Cloud Speed
7 How to Hyperdifferentiate with Data and AI
8 How to Ensure a Cybersafe Future
III Organizational Building Blocks for Navigating Disruption
9 Rethinking How We Work
10 Teaming Your Way through Disruption
11 Rebuilding Disrupted Customer Relationships 
Epilogue: Is the End Near? 
Acknowledgments
Notes
Index