Trust Factor: The Science of Creating High-Performance Companies

Why is the culture of a stagnant workplace so difficult to improve? Learn to cultivate a workplace where trust, joy, and commitment compounds naturally by harnessing the power of neurochemistry!

For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them.

In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers we've been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

Within this book, Zak explains topics such as:

• How brain chemicals affect behavior
• Why trust gets squashed
• How to stimulate trust within your employees
• And much more!

This book also incorporates science-based insights for building high-trust organizations with successful examples from The Container Store, Zappos, and Herman Miller.

Stop recycling the same ineffective strategies and programs for improving culture. By using the simple mechanisms in Trust Factor, you can create a perpetual trust-building cycle between your management and staff, thus ending stubborn workplace patterns.

ISBN-13: 9781400238736

Media Type: Paperback

Publisher: AMACOM

Publication Date: 02-28-2023

Pages: 256

Product Dimensions: 5.90(w) x 8.90(h) x 0.90(d)

PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Table of Contents

Introduction 1

Chapter 1 The Science of Culture 15

Chapter 2 Ovation 31

Chapter 3 Expectation 45

Chapter 4 Yield 65

Chapter 5 Transfer 83

Chapter 6 Openness 101

Chapter 7 Caring 117

Chapter 8 Invest 137

Chapter 9 Natural 155

Chapter 10 Joy = Trust × Purpose 171

Chapter 11 Performance 191

Acknowledgments 211

Notes 213

Index 237