Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

ISBN-13: 9781401974268

Media Type: Paperback

Publisher: Hay House Inc.

Publication Date: 09-19-2023

Pages: 280

Product Dimensions: 5.25(w) x 8.13(h) x 0.75(d)

Rachel Pedersen is CEO of an award-winning international digital marketing agency and founder of Social Media United, the leading online education center for social media managers. As a full-time social media consultant and strategist, she empowers business owners and social media managers to leverage social media and fast-track their growth trajectories. With her husband, Poul, who’s also her business partner and COO, she is raising three children and supporting many thousands of students and clients and millions more fans and followers on the amazing journey of entrepreneurship—helping them find freedom and joy along the way. www.rachelpedersen.com

Table of Contents

Foreword xiii

Introduction xvii

Part I Purpose

Chapter 1 Why Are You Starting a Business? 3

Chapter 2 Research, Research, Research 17

Chapter 3 Programming Your Mind for Success 27

Chapter 4 To Hustle or Not to Hustle 37

Chapter 5 Pockets of Possibility 49

Chapter 6 Taking That Leap of Faith 57

Part 1I Presence

Chapter 7 Marketing versus Social Media Strategy 65

Chapter 8 Setting Up Your Social Media Presence 73

Chapter 9 Connection through Content 81

Chapter 10 Social Media Growth 89

Part III Progress and Profit

Chapter 11 Business-by-Design 97

Chapter 12 Make Room for Big Rocks 105

Chapter 13 Setting Boundaries 111

Chapter 14 Find Your Support System 129

Chapter 15 The Power of Mentors 135

Chapter 16 Every Business Journey Is Different 149

Chapter 17 The Power of Daily Improvement 159

Part IV Passion and Perseverance

Chapter 18 When Things Get Difficult 171

Chapter 19 Overcoming Obstacles 181

Chapter 20 Surprising Things about Running (and Growing) a Business 193

Chapter 21 Creating Bigger Goals 203

Chapter 22 Why Choose? 211

Chapter 23 When You Feel Like Giving Up 219

Afterword 229

Index 233

Acknowledgments 243

About the Author 245