Table of Contents
Prelude
Praise for User Experience Design 03
About the Author 12
About Uxreactor 13
Preface 14
Part 1 Play to Win
Business x Technology x Design
Chapter 1 Case Study of Altedukation 22
Going digital is not the sole determinant of great outcomes
Chapter 2 Introduction 26
Merging rotes of business, technology, and design
Chapter 3 The User Experience Problem 28
Understanding this problem is half the battle
Chapter 4 Experience Value Chain 30
Creating business value by solving the user experience problem
Chapter 5 Business Insanity 34
Doing the same thing and expecting a different result
Chapter 6 Two Case Studies of Experience Transformation 38
Learning from the leaders
Growth by Experience Design
Chapter 7 Getting The System Right 48
Implementing four elements of a winning system
Chapter 8 Mindsets of a User-Centric Organization 50
What can we learn from a 15th century polymath
Chapter 9 The Experience Design Process 56
Creating a structure that facilitates success
Chapter 10 Getting the Right People Right 60
Aligning skills, roles, and personnel in a user-centric organization
Chapter 11 The Transformation Starts with You 66
Preparing yourself to lead the charge
Part 2 27 Plays to Practice
Using the Playbook
Chapter 12 How to Navigate the Playbook 72
Creating your own learning journey based on your intent
Chapter 13 How to Read a Play 76
Understanding the mindful way of getting to your intent
Chapter 14 User Empathy Play 78
How do I develop enough understanding to truly empathize with my user?
Experience Strategy
Chapter 15 Experience Strategy: Introduction 88
Building the right scaffolding for a user-centric organization
Chapter 16 Culture Design Play 92
How do I foster a user-first organizational environment?
Chapter 17 Shared Empathy Play 98
How do I grow the collective user empathy of my organization?
Chapter 18 Experience Ecosystem Play 104
How do I build a seamless experience for the user across the entire ecosystem?
Chapter 19 Experience Roadmap Play 110
How do I create a roadmap centered around the experience of a user?
Chapter 20 Experience Vision Play 116
How do I create an experience vision that activates my organization?
Chapter 21 Hiring Play 122
How do I hire Experience Practitioners?
Chapter 22 Career Ladder Play 128
How do I enable Experience Practitioners to grow professionally in their careers?
Chapter 23 Experience Transformation Program Play 134
How do I build a robust program around Experience Transformation?
User Research Insights
Chapter 24 User Research Insights: Introduction 144
Building and activating the portfolio of insights
Chapter 25 Picking a Research Method Play 148
How do I know which method to use to gather insights?
Chapter 26 Research Recruitment Play 154
How do I recruit the right participants for user research?
Chapter 27 Research Quality Play 160
How do I ensure rigor in my user research?
Chapter 28 Experience Metrics Play 166
How do I measure the success and quality of my user's experience?
Chapter 29 Insights Curation Play 174
How do I consolidate and leverage research insights?
Chapter 30 User Research Program Play 180
How do I run an effective research program?
Product Thinking
Chapter 31 Product Thinking: Introduction 188
Building a system to identify, prioritize and coordinate the right problems
Chapter 32 Experience Benchmarking Play 190
How do I define baseline and best-in-class product experiences?
Chapter 33 Experience Design Brief Play 196
How do I align for success at the beginning of the design phase?
Chapter 34 Design Problems and Opportunities Play 202
How do I decide what are the right problems to solve?
Chapter 35 Product Experience Planning Play 210
How do I ensure the delivery of a great product experience?
Chapter 36 Cross-Functional Collaboration Play 216
How do I collaborate across the organization to drive seamless and informed product experience design?
Chapter 37 Product Thinking Program Play 222
How do I catalyze great product experiences?
Experience Design Doing
Chapter 38 Experience Design Doing: Introduction 230
Building an effective "solutioning" rhythm in your organization
Chapter 39 Workflow Design Play 232
How do I systematically optimize and design experiences?
Chapter 40 Detailed Design Play 238
How do I hone in on effective and quality designs?
Chapter 41 Experience Design Review Play 246
How should an experience design review be run?
Chapter 42 Design System Play 252
How do I build and scale experience designs with high consistency and quality?
Chapter 43 Design Quality Assurance (QA) Play 258
How do I test the quality of the designed vs. engineered experience designs?
Chapter 44 Experience Design Doing Program Play 264
How do I run an effective Experience Design Doing Program?
Part 3 Gametime
Game Planning
Chapter 45 A Business Leader's Game Plan 272
Contrasting the journey of two leaders in different business contexts
Chapter 46 A Design Leader's Game Plan 276
Two journeys: Mature bv.d vs. Immature bv.d
Chapter 47 A Design Practitioner's Game Plan 280
A journey of a successful experience strategist
Chapter 48 A Newbie Practitioner's Game Plan 282
The successful career transitions of an architect and a communication graduate
Chapter 49 A Design Collaborator's Game Plan 286
A product manager and an engineer's journey in becoming awesome collaborators
Ready, Set, Go
Chapter 50 The Manifestos 290
Appendix
Where to Go to Learn More? 293
The Players Behind the Playbook 294
Acknowledgments 297
References 299
Index 304
