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Wiser: The Definitive Guide to Starting a Business After the Age of 50 - Paperback | Diverse Reads

Wiser: The Definitive Guide to Starting a Business After the Age of 50

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About the Author

Wendy Mayhew is an author, speaker & entrepreneur, with over 40 years' experience successfully launching & managing businesses. She founded the communications agency Mayhew & Associates, which grew to sales of $3 million with one employee. Based on her own experience & after seeing the need for practical business support amongst older demographics, Mayhew launched WISE: Seniors in Business, to support entrepreneurs through panels, online resources and the 50 over 50 Awards.

ISBN-13: 9780988100015

Media Type: Paperback

Publisher: Business Launch Solutions

Publication Date: 03-04-2020

Pages: 202

Product Dimensions: 6.00(w) x 9.00(h) x 0.46(d)

Wendy Mayhew has 40 years of business experience. Five years ago, she was approached by McGraw-Hill Ryerson to take over the authorship of a textbook on entrepreneurship, which has since been described as the most practical textbook on entrepreneurship in the higher education market in Canada. A few years ago, Wendy started to research entrepreneurship for older businesspeople. She soon found out that, although this age group is the fastest-growing group of new business owners, it is also the most under-supported and under-served group. She also discovered that there wasn't a practical guide to assist people over the age of 50 in starting a business. The idea of WISER: The Definitive Guide to Starting a Business After the Age of 50 was born.

Table of Contents

GETTING STARTED

Chapter 1: Transitioning from Employee to Entrepreneur

Chapter 2: Stepping out of Your Comfort Zone

Chapter 3: Consulting, Coaching, Advising, and Mentoring

Chapter 4: Business Planning


  • Lean Canvas



  • Business Model Canvas


Chapter 5: Legal Requirements

Chapter 6: Customer Experience

MONEY MATTERS

Chapter 7: Accounting Practices



  • Working with an Accountant
  • Record Keeping


Chapter 8: Financing Your Business

CUSTOMER CONTACT

Chapter 9: Marketing



  • Reaching Your Customers
  • Content Marketing for the Social Era
  • Branding: Brands that Go Deep Often Go Far
  • Websites: Everyone Needs a Website
  • Driving Traffic to Your Website
  • Social Marketing
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram
    • Pinterest


  • Networking
    • Building Relationships
    • Networking for Introverts
    • Networking at Events




UP AND RUNNING

Chapter 10: Sales



  • It's Not about You, It's about the Buyer
  • Smart Calling, Not Cold Calling


EXITING THE BUSINESS

Chapter 11: Succession Planning

ALTERNATIVES TO STARTING A BUSINESS

Chapter 12: Ownership Options



  • Buying a Business
  • Buying a Franchise
  • Intergenerational Business