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Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

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From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work — and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.

"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including:

  • Take away managers' power over employees
  • Learn from your best employees-and your worst
  • Hire only people who are smarter than you are, no matter how long it takes to find them
  • Pay unfairly (it's more fair!)
  • Don't trust your gut: Use data to predict and shape the future
  • Default to open-be transparent and welcome feedback
  • If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.


Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.

Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

ISBN-13: 9781455554812

Media Type: Paperback(Reprint)

Publisher: Grand Central Publishing

Publication Date: 01-10-2023

Pages: 416

Product Dimensions: 5.10(w) x 8.00(h) x 1.30(d)

Laszlo Bock led Google's people function, responsible for attracting, developing, retaining, and delighting "Googlers." Bock's earlier experience spans executive roles at the General Electric Company, management consulting at McKinsey & Company, start-ups, non-profits, and acting. During Bock's tenure, Google was named the Best Company to Work For more than thirty times around the world and received more than 100 awards as an employer of choice. In 2010, he was named Human Resources Executive of the Year by Human Resources Executive magazine.

Table of Contents

Preface: A Guidance Counselor's Nightmare 1

Why Google's Rules Will Work for You 7

1 Becoming a Founder 17

2 "Culture Eats Strategy for Breakfast" 29

3 Lake Wobegon, Where All the New Hires Are Above Average 54

4 Searching for the Best 69

5 Don't Trust Your Gut 87

6 Let the Inmates Run the Asylum 118

7 Why Everyone Hates Performance Management, and What We Decided to Do About It 150

8 The Two Tails 178

9 Building a Learning Institution 204

10 Pay Unfairly 225

11 The Best Things in Life Are Free (or Almost Free) 260

12 Nudge… a Lot 283

13 It's Not All Rainbows and Unicorns 318

14 What You Can Do Starting Tomorrow 336

Afterword for HR Geeks Only: Building the World's First People Operations Team 349

Work Rules 367

Acknowledgments 371

Photo Credits 375

Notes 377

Index 397

About the Author 405