Category - Business & Economics
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Brand Flip, The: Why customers now run companies and how to profit from it
PaperbackOriginal price $39.99Original price $39.99 - Original price $39.99Original price $39.99Current price $36.99$36.99 - $36.99Current price $36.99| /Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn ho...
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Networking With The Affluent / Edition 1
PaperbackOriginal price $24.00Original price $24.00 - Original price $24.00Original price $24.00Current price $22.99$22.99 - $22.99Current price $22.99| /From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client. Product De...
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White Papers For Dummies
PaperbackOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a ...
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The Naked Consumer: How Our Private Lives Become Public Commodities
PaperbackOriginal price $17.00Original price $17.00 - Original price $17.00Original price $17.00Current price $16.99$16.99 - $16.99Current price $16.99| /After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the Nation...
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$24.99$24.99 - $24.99Current price $24.99| /The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? ...
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Focus: The Future of Your Company Depends on It
PaperbackOriginal price $16.99 - Original price $16.99Original price $16.99$20.99$20.99 - $20.99Current price $20.99| /What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commo...
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Invisible Influence: The Hidden Forces that Shape Behavior
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good...
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
HardcoverOriginal price $126.00 - Original price $126.00Original price $126.00$132.99$132.99 - $132.99Current price $132.99| /Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of m...
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
PaperbackOriginal price $31.99 - Original price $31.99Original price $31.99$40.99$40.99 - $40.99Current price $40.99| /Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine le...
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bests...
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How Brands Grow: What Marketers Don't Know
HardcoverOriginal price $39.95 - Original price $39.95Original price $39.95$52.99$52.99 - $52.99Current price $52.99| /This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertisi...
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Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
PaperbackOriginal price $18.95 - Original price $18.95Original price $18.95$18.99$18.99 - $18.99Current price $18.99| /The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect compa...
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Instagram Influence: From Stunning Feeds to Profitable Ventures Mastering Entrepreneurship on Instagram
PaperbackOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /Unlock the secrets to success in the dynamic world of Instagram with "Instagram Influence." In this comprehensive guide, embark on a journey that t...
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The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process
PaperbackOriginal price $35.00 - Original price $35.00Original price $35.00$47.99$47.99 - $47.99Current price $47.99| /Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sector...
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Strategieentwicklung Mit Design Thinking: Mit Innovation Zu Wettbewerbsvorteilen
PaperbackOriginal price $59.99 - Original price $59.99Original price $59.99$71.99$71.99 - $71.99Current price $71.99| /In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue...
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The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What’s made F. Scott Fitzgerald’s most famous observations ...
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Winning Through Platforms: How to Succeed When Every Competitor Has One
PaperbackOriginal price $23.99 - Original price $23.99Original price $23.99$36.99$36.99 - $36.99Current price $36.99| /Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They're...
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Organic Social Media: How to Build Flourishing Online Communities
HardcoverOriginal price $110.00 - Original price $110.00Original price $110.00$116.99$116.99 - $116.99Current price $116.99| /Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social medi...
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Organic Social Media: How to Build Flourishing Online Communities
PaperbackOriginal price $29.99 - Original price $29.99Original price $29.99$38.99$38.99 - $38.99Current price $38.99| /Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social medi...
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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic,...
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Upside: Profiting from the Profound Demographic Shifts Ahead
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead...
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The Tipping Point: How Little Things Can Make a Big Difference
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in bu...
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