Table of Contents
Introduction-A New Approach to Mating Education 3
The Five Principles of Mating Success 7
The First Principle: Make Decisions with Science (not Bias) 7
The Second Principle: Account for the Woman's Perspective 8
The Third Principle: Own Your Attractiveness 9
The Fourth Principle: Be Honest (with Yourself and Others) 10
The Fifth Principle: Play to Win-Win 11
From the Five Principles to the Five-Step Process 12
The Five-Step Process to Mating Success
Step 1 Get Your Head Straight
Chapter 1 Build Self-Confidence 19
Chapter 2 Understand What It's Like to Be a Woman 30
Chapter 3 Clarify Your Mating Goals and Ethics 50
Step 2 Develop Attractive Traits
Chapter 4 Understand What Women Want … and Why 69
Chapter 5 Get in Shape (The Physical Health Trait) 79
Chapter 6 Get Happy (The Mental Health Trait) 99
Chapter 7 Smarten Up (The Intelligence Trait) 117
Chapter 8 Get Your Life Together (The Willpower Trait) 135
Chapter 9 The Tender Defender (The Agreeableness and Assertiveness Traits) 148
Step 3 Display Attractive Proofs
Chapter 10 Show Them What You're Working With (Signaling Theory) 165
Chapter 11 The Power of Popularity and Prestige (Social Proof) 173
Chapter 12 How Rich Do You Need to Be? (Material Proof) 186
Chapter 13 Stylin' and Profilin' (Aesthetic Proof) 196
Chapter 14 Show Her How You Feel (Romantic Proof) 214
Step 4 Go Where the Women Are
Chapter 15 Find the Right Mating Markets 231
Chapter 16 Beggars Must Be Choosers (Mate Preferences) 247
Chapter 17 Meeting the Women You Want 262
Step 5 Take Action
Chapter 18 Talking to Women 277
Chapter 19 Dating Women 292
Chapter 20 Having Sex 306
Chapter 21 Create Your Mating Plan and Go Forth 318
Postscript: We're Learners Too, and We Need Your Feedback 330
Acknowledgments 332
Further Reading and References 334
Index 363
