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This Must Be the Place: How Music Can Make Your City Better

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This Must Be the Place explores how music can make cities better.

This Must Be the Place introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed.

Told in an accessible way through personal stories from cities around the world — including London, Melbourne, Nashville, Austin and Zurich — This Must Be the Place takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy.

Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.

ISBN-13: 9781915672056

Media Type: Paperback

Publisher: Watkins Media

Publication Date: 09-12-2023

Pages: 214

Product Dimensions: 5.12(w) x 7.77(h) x 0.59(d)

Shain Shapiro is the global leader in understanding how music and cities intersect. He founded Sound Diplomacy, the global leading economic consultancy working with cities on music, cultural and entertainment policy. He also leads the nonprofit Center for Music Ecosystems, which commissions research to help solve local, national and international challenges using music as a tool. This is his first book.

What People are Saying About This

From the Publisher

“Shain continues to be the most informed and capable voice on the subject of how music and culture is a critical and powerful component of any thriving community. I turn to him time and time again for insight and guidance, and I find his balance of research and applied learning really is remarkable.”
Ben Lovett, musician, Mumford & Sons and CEO, tvg hospitality

“Shapiro’s book is one I have been waiting for… Shapiro shows how music and music scenes give life to our communities and provides a playbook for city leaders, musicians, artists, activists, and citizens to use music to make their neighborhoods stronger, more vibrant and inclusive.”
Richard Florida, author of The Rise of the Creative Class
 
“This book is a go to resource for anyone who wants to understand the positive impact that music has on our society, how we are under-utilising it, and how we can more effectively integrate it into all areas of our community life. It breathes a passion for music as a force for positivity which everyone can, and should, embrace.”
Mark Davyd, CEO, Music Venue Trust
 
“Through compelling stories, Shapiro reveals how music transforms our physical space. Whether you are a professional musician or simply a passionate listener, this must-read book will deepen your appreciation for the profound impact of music on our daily lives and its ability to shape where we live”.
Margery Kraus, Founder and Executive Chairman, APCO Worldwide
 

“Engaging, insightful, and full of practical examples and advice, This Must Be the Place is an essential read for anyone interested in the power of music to shape our cities and our lives.”
Harvey Mason jr, CEO, the Recording Academy
 

“In a masterful take on the complex relationship between the music we love and the cities we live in, Shapiro shows us that music can be a powerful urban planning tool for the places we call home.”
Panos A. Panay, President of the Recording Academy, and author of Two Beats Ahead: What Musical Minds Teach Us About Innovation
 

“With successful case studies and a focus on systems and policy, Shain Shapiro’s book brings the power of music and community back to the place it matters: your city.”
Roy Christopher, author of Dead Precedents


“A lovely, thought-provoking book, full of practical ideas and examples for those who share the goal of encouraging music to flourish in their city. I look forward to using this book in my classroom to spark debate and discussion, and recommend it to music students, researchers and policymakers alike.”
Matt Brennan, Convenor of MSc Music Industries, University of Glasgow
 

"Shain’s book exposes the contradictions and prejudices that music must navigate, and argues convincingly that our leaders have a responsibility (and an opportunity) to understand and engineer the material conditions to safeguard its future – and, by extension, all our futures."
Ramzy Alwakeel, author of How We Used Saint Etienne to Live


“Shain changed our community’s outlook towards music and inspired Huntsville to take an intentional approach towards growing our music ecosystem to enhance our economy and quality of life for our residents and visitors.”
Matt Mandrella, Music Office, City of Huntsville, AL
 

“Shain Shapiro convinces us that music is a foundational part of the ideal city and an indispensable civic right – and shows us, step by step, how we can claim it.”
Lesley Chow, author of You’re History: The 12 Strangest Women in Music
 

"In This Must Be the Place, Shapiro reimagines digitalism’s artificial constructs and devises new and transformative means for bringing people together in our constantly evolving cityscapes. In Shapiro’s brave new world, it’s the music that ineluctably matters.”
Kenneth Womack, Professor of English and Popular Music, Monmouth University & author of Solid State: The Story of Abbey Road and the End of the Beatles