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Quitters Never Win: My Life in UFC - The American Edition

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“The fighter’s life is not an easy one. No one knows that more than Michael Bisping. But few have done it better.”


—Thomas Gerbasi, UFC.com






Britain’s own Rocky Balboa, Michael Bisping tells the incredible story of how he went from rough and humble beginnings and then on to a legendary career capped by winning the Middleweight Championship.





“If I quit the first time I tasted defeat, I wouldn’t be here now,” Bisping once said. The ultimate UFC underdog, Bisping fought his way to Number One contender status three times, only to be knocked back. But he refused to give in, clawing his way to his first World Title shot at the age of 37—when he finally became champion in one of the greatest upsets in UFC history.





Loaded with the humor and brutal honesty that first won him a following and made him one of the sport’s biggest stars, Bisping recounts his record setting 13-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson.





“The Count” tells his story in a way that only he knows how.





“[An] unprecedented look at one of the most incredible—and most entertaining—careers the UFC has ever seen.”


—John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show

ISBN-13: 9781635769142

Media Type: Paperback

Publisher: Diversion Books

Publication Date: 05-18-2021

Pages: 416

Product Dimensions: 6.00(w) x 9.00(h) x (d)

Michael Bisping is a UFC Hall of Famer, former UFC middleweight champion of the world, an actor, television presenter and podcaster. During his 13-year career as a professional mixed martial artist, his attacking style and quick-witted personality made him one of the UFC’s biggest stars. He headlined 14 UFC events across the world and battled a who’s who of his era. In June 2016, aged 37, Bisping achieved his childhood dream by becoming the UFC Champion. He was inducted into the UFC Hall of Fame upon his retirement and now serves as an influential color commentator and ESPN analyst. Away from the Octagon Bisping is an actor, television presenter and the co-host of the popular Believe You Me podcast. British by birth, he now lives in California with his wife and three children. Anthony Evans has been part of the combat sports world all his life. After working as a reporter and media relations expert in boxing, he spent 12 years with the UFC, serving as PR department head and chief of content for UFC Fight Pass. Considered one of MMA’s foremost historians, Anthony also created the modern UFC Hall of Fame. A Sunday Times bestselling author, he has also written for television, radio and over 30 newspapers, magazines and media outlets worldwide. He lives in Las Vegas with his wife and son.

Table of Contents

1 Hammered 1

2 Last Call 19

3 The Count 47

4 Best in Britain 61

5 The Ultimate Fighter 77

6 Tuf Times 89

7 Visa Problems … and Some Other Things 101

8 Homecoming 121

9 Main Event 131

10 One Eight Five 143

11 I'm Going To Be a Contender 157

12 Ain't Going Nowhere 175

13 Any Time, Any Place 199

14 Eye of a Needle 223

15 Silva Bullet 247

16 Acting Tough 271

17 (One) Eye on the Prize 283

18 Conceived, Believed, Achieved 297

19 Five O'Clock in the Morning 313

20 The Final Countdown 337

21 Anything's Possible 361

22 Michael Bisping 371

Michael Bisping Career Statistics 389

Acknowledgments 393

About the Authors 397