How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles.
The designed things, experiences, and symbols that we use to perceive, understand, and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of industrial capitalism that gave birth to modern design has been dramatically transformed. Design today needs to reorient itself toward deliberate transitions of everyday politics, social relations, and economies. Looking at design through the lens of political economy, Wizinsky calls for the field to transcend the logics, structures, and subjectivities of capitalism—to combine design entrepreneurship with social empowerment in order to facilitate new ways of producing those things, symbols, and experiences that make up everyday life.
After analyzing the parallel histories of capitalism and design, Wizinsky offers some historical examples of anticapitalist, noncapitalist, and postcapitalist models of design practice. These range from the British Arts and Crafts movement of the nineteenth century to contemporary practices of growing furniture or biotextiles and automated forms of production. Drawing on insights from sociology, philosophy, economics, political science, history, environmental and sustainability studies, and critical theory—fields not usually seen as central to design—he lays out core principles for postcapitalist design; offers strategies for applying these principles to the three layers of project, practice, and discipline; and provides a set of practical guidelines for designers to use as a starting point. The work of postcapitalist design can start today, Wizinsky says—with the next project.
ISBN-13: 9780262543569
Media Type: Paperback
Publisher: MIT Press
Publication Date: 03-15-2022
Pages: 352
Product Dimensions: 6.80(w) x 9.90(h) x 1.10(d)
Matthew Wizinsky, a designer with more than twenty years of professional experience, is Associate Professor of Urban Technology in the Taubman College of Architecture & Urban Planning at the University of Michigan and Associate Editor for the design journal Visible Language.
What People are Saying About This
From the Publisher
“Wizinsky’s provocative thinking leads us to ask: why wait for the end of capitalism to expand design practice beyond its historical development? Let’s start now.”
—Carlos Teixeira, Charles L. Owen Professor in Design, Illinois Institute of Technology Institute of Design
“An essential examination of the potential for design and designers to contribute to societal transitions toward more sustainable, equitable, and desirable long-term futures.”
—Terry Irwin, Director of the Transition Design Institute, Carnegie Mellon University
“Matthew Wizinsky shows designers how to erode capitalism from the inside out by nurturing the commons and creating tools for cooperation and exchange. Above all, designers can help us downsize everything from packaging and waste to the ever-expanding work week of the creative classes.”
—Ellen Lupton, coauthor of Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers
STA100 award, Society of Typographic Arts, 2022
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Table of Contents
Preface vii
Introduction 1
I What Is Design after Capitalism? 17
1 Diagnosis & Critique
2 Design, Capitalism, & Economic Theory in the Industrial Era 37
3 Design, Capitalism, & Economic Theory in the Postindustrial Era 77
4 What's Wrong with Capitalism? 103
5 Design's End of History 141
II Alternatives
6 Alternative Designs 167
7 Design after Capitalism, in Theory 209
III Transformation
8 Postcapitalist Horizons 231
9 Design after Capitalism, in Practice 253
10 Conclusion: Another Design Is Possible 289
Acknowledgments 293
Glossary 295
Notes 299
Bibliography 319
Index 325
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