How Business Storytelling Works: Increase Your Influence and Impact

Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.

ISBN-13: 9780143461951

Media Type: Paperback

Publisher: Penguin Business

Publication Date: 12-06-2023

Pages: 284