Self Made: The Definitive Guide to Business Start-Up Success

SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS.

This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.

De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish.

Read Self Made and run your own business without fear of failure.

ISBN-13: 9781529382273

Media Type: Paperback

Publisher: Mobius

Publication Date: 09-06-2022

Pages: 288

Product Dimensions: 5.25(w) x 7.75(h) x 0.75(d)

Bianca Miller-Cole (Author) Bianca Miller-Cole is an award-winning entrepreneur, workshop facilitator and public speaker.In 2014, Bianca was the runner-up on The Apprentice, the BBC television series in which candidates compete in front of millions of viewers to go into business partnership with multi-millionaire tycoon, Lord Sugar. Bianca is the founder of the BE group and her hosiery brand, Bianca Miller London. She is an in-demand public speaker and was awarded a Power Profile by Linked in 2016. Byron Cole (Author) Byron Cole is an award-winning serial entrepreneur, public speaker, investor, philanthropist and mentor to entrepreneurs and students. He runs the BLC Group, an umbrella company that look after his many business interests.

Table of Contents

Acknowledgements x

Foreword Claude Littner xi

Introduction xiii

Part 1 The Vision 1

1 Business mapping 3

Define who you are and where you'll be based

Define and understand your product or service

Knowledge is power - research your market

The marketing mix - the 4 Ps: Product, Place, Price and Promotion

Create financial forecasts

The business plan - your route map

Getting started: a checklist

Expert insight: law for business - getting it right. Q&A with Trevor Japal, partner at Lex Sterling solicitors

2 Build your brand 39

Building your personal brand - PACK (Presentation, Approach, Communication, Knowledge)

Building your company brand

3 Small budget? Getting your business up and running on a shoestring 55

Just do it - taking the plunge

Minimizing your risk

Starting up on a shoestring budget

Ten ways to launch a qualify website without breaking the bank

Part 2 The Action 69

4 Advertising and marketing your business 71

Marketing strategies and objectives

Marketing methods explained

Summary

Expert insight: Q&A with Nominet

5 Networking your business to success 91

What is networking?

Why should you network?

Preparation: before the networking event

How to network: during the networking event

Making it count: after the networking event

Networking - an important tool in your toolbox

6 Social media marketing 107

LinkedIn

Twitter

Facebook

Instagram

YouTube

Expert insight: Q&A with Jay Shetty, filmmaker and social media influencer

7 Fast-track to funding 165

Six of the best

The 'B' line: the bottom line

Other funding options

Expert insight: Q&A with Gordon Merrylces, Head of Entrepreneurship, Royal Batik of Scotland, NatWest and Ulster Bank

8 Sell! Sell! Sell! 181

How to sell - understand the need, create the solution

The deal isn't the end - it's just the beginning

Good customer service

How to get your customers selling for you

Perfecting your value proposition by listening to customer feedback

Part 3 The Reaction 195

9 Personal development 197

Becoming your best self

Mastering your mind

Mentoring

10 Taking calculated risks and scaling up 209

Risky business - analyse and assess risk

Power moves

Business growth: understand and listen to your customers and the market

Part 4 The Evolution 225

11 Reality check as challenges arise 227

Finding balance

The price is right (or wrong?)

Other people

Where does the time go?

Protecting your business

Expert insight: Q&A with Oliver Oguz, director and trademark lawyer at Trademark Wizards

12 Selling your business 249

The exit, plan

Timing: selling at the right time

Good preparation

Checklist

Understand what your business is worth

Notes 259

Contributors' details 263

Index 267

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