Table of Contents
Prologue 1
Part 1 The Dearest Freshness Deep Down Things: Capitalist Enchantment in Europe, 1600-1914 19
1 About His Business: The Medieval Sacramental Economy, the Protestant Theology of "Improvement," and the Emergence of Capitalist Enchantment 23
2 The God among Commodities: Christian Political Economy, Marx on Fetishism, and the Power of Money in Bourgeois Society 48
3 The Poetry of the Past: Romantic Anticapitalism and the Sacramental Imagination 67
Part 2 A Hundred Dollars, a Hundred Devils: Mammon in America, 1492-1870 107
4 Errand into the Marketplace: The Puritan Covenant Theology of Capitalism 111
5 The Righteous Friends of Mammon: Evangelicals, Mormons, Slaveholders, and the Proprietary Dispensation 125
6 Glows and Glories and Final Illustriousness: Transcendentalism, the Religion of the Slaves, and the Romantic Imagination in Antebellum America 153
Part 3 The Mystical Body of Business: The Corporate Reconstruction of Capitalist Enchantment, 1870-1920 177
7 God Gave Me My Money: The Incorporation of America and the Persistence of Evangelical Enchantment 183
8 The Soulful Corporation: Corporate Fetishism and the Incorporation of Enchantment 196
9 Blazers of the One True Way: Corporate Humanism, Management Theory, and the Mechanization of Communion 210
10 The Spirit of the Thing: Advertising and the Incorporation of the Beatific Vision 225
11 Modern Communion: Corporate Liberalism and Imperialist Eschatology 243
Part 4 The Beloved Commonwealth: Visions of Cooperative Enchantment, 1870-1920 255
12 The Producers' Jeremiad: The Populist Reformation of the Covenant Theology 261
13 The Cross Is Bending: The Socialist Jeremiad and the Covenant Theology 281
14 The Priesthood of Art: Anarchism, Arts and Crafts, and the Re-enchantment of the World 296
15 Another Kingdom of Being: The Crisis of Metaphysical Experience and the Search for Passionate Vision 328
Part 5 The Heavenly City of Fordism: Enchantment in the Machine Age, 1920-1945 361
16 Business Is the Soul of America: The New Capitalism and the Business Millennium 367
17 The American Century and the Magic Kingdom: Mythologies of the Machine Age 379
18 A New Order and Creed: Human Relations as Fordist Moral Philosophy 393
19 Beauty as the New Business Tool: Advertising, Industrial Design, and the Enchantment of Corporate Modernism 402
Part 6 Predicaments of Human Divinity: Critics of Fordist Enchantment, 1920-1945 427
20 The Mysticism of Numbers: Postwar Enthusiasm for Technocracy 433
21 Secular Prayers and Impieties: The Cultural Front as Migration of the Holy 440
22 Small Is Beautiful: The Religion of Small Property and Lewis Mumford's Novum Organum 464
23 Human Divinity: F. Scott Fitzgerald, James Agee, and the Son of God 493
Part 7 One Vast and Ecumenical Holding Company: The Prehistory of Neoliberal Enchantment, 1945-1975 507
24 God's in His Heaven, All's Right with the World: The Political Economy of Containment and the Economic Theology of the Cold War Consensus 517
25 Machines of Loving Grace: Auguries of the Corporate Counterculture 537
26 The New Testament of Capitalism: The Resurgence of Evangelical Enchantment and the Theology of Neoliberalism 580
27 The Statues of Daedalus: Postmaterialism and the Failure of the Liberal Imagination 611
28 To Live Instead of Making History: Herbert Marcuse, Norman O. Brown, and the Romantic Eschatology of Immanence 622
29 Heaven Which Exists and Is Everywhere around Us: The Sacramental Vision of Postwar Utopians 634
Epilogue 663
Notes 681
Acknowledgments 789
Index 793