Category - Business & Economics
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Advertising: A Very Short Introduction
PaperbackOriginal price $11.95 - Original price $11.95Original price $11.95$13.99$13.99 - $13.99Current price $13.99| /John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though ...
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevan...
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Advertising Concept Book 3E: Think Now, Design Later
PaperbackOriginal price $31.95Original price $31.95 - Original price $31.95Original price $31.95Current price $27.99$27.99 - $27.99Current price $27.99| /The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising...
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
HardcoverOriginal price $53.95Original price $53.95 - Original price $53.95Original price $53.95Current price $46.99$46.99 - $46.99Current price $46.99| /Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or you...
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101 Things I Learned® in Advertising School
HardcoverOriginal price $18.00Original price $18.00 - Original price $18.00Original price $18.00Current price $17.99$17.99 - $17.99Current price $17.99| /Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for student...
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20th Century Classic Cars
HardcoverOriginal price $25.00Original price $25.00 - Original price $25.00Original price $25.00Current price $22.99$22.99 - $22.99Current price $22.99| /Time-travel through the Automobile Age with a collection that puts you in the driver’s seat. 20th Century Classic Cars offers a lush visual histo...
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All-American Ads of the 40s
HardcoverOriginal price $40.00Original price $40.00 - Original price $40.00Original price $40.00Current price $36.99$36.99 - $36.99Current price $36.99| /Out of the blackout, into the boom years: Tracing 1940s America through ads The aftermath of World War II brought unprecedented pride and pr...
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