Category - Business & Economics
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The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
PaperbackOriginal price $21.99Original price $21.99 - Original price $21.99Original price $21.99Current price $20.99$20.99 - $20.99Current price $20.99| /The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated mu...
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The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job
PaperbackOriginal price $22.00Original price $22.00 - Original price $22.00Original price $22.00Current price $20.99$20.99 - $20.99Current price $20.99| /Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols While retaining all the valuable i...
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Business Models For Dummies
PaperbackOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and incre...
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Common Sense: The Investor's Guide to Equality, Opportunity, and Growth
HardcoverOriginal price $19.95Original price $19.95 - Original price $19.95Original price $19.95Current price $18.99$18.99 - $18.99Current price $18.99| /The United States is supposed to offer economic opportunity to everyone. It shouldn’t take a worldwide pandemic and nationwide protests to bring ...
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Writing Winning Business Proposals / Edition 3
PaperbackOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winni...
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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
PaperbackOriginal price $22.99 - Original price $22.99Original price $22.99$22.99$22.99 - $22.99Current price $22.99| /Most people find proposal writing to be tedious and time-consuming—and their documents show it, but proposal writing is about more than checking ...
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
PaperbackOriginal price $21.95Original price $21.95 - Original price $21.95Original price $21.95Current price $20.99$20.99 - $20.99Current price $20.99| /Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world...
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From So What? to So Funded!: How nonprofits use stories to create impact and change the world
PaperbackOriginal price $18.00Original price $18.00 - Original price $18.00Original price $18.00Current price $17.99$17.99 - $17.99Current price $17.99| /Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard time getting people to support...
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The Wise Guide to Winning Grants: How to Find Funders and Write Winning Proposals
PaperbackOriginal price $18.98 - Original price $18.98Original price $18.98$22.99$22.99 - $22.99Current price $22.99| /The Wise Guide to Winning Grants provides complete instruction in the research and writing techniques that lead to winning grants from foundation...
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Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content
PaperbackOriginal price $14.95 - Original price $14.95Original price $14.95$18.99$18.99 - $18.99Current price $18.99| /Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for...
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What I Didn't Learn in Business School: How Strategy Works in the Real World
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc.,...
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Modern Leader
HardcoverOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /When did our leaders become followers? This is a time for responsibility. If you're not going to finish this book, don't start it. The unique b...
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White Papers For Dummies
PaperbackOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a ...
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Handbook For Writing Proposals / Edition 2
PaperbackOriginal price $24.00Original price $24.00 - Original price $24.00Original price $24.00Current price $22.99$22.99 - $22.99Current price $22.99| /What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the co...
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Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence
HardcoverOriginal price $31.00Original price $31.00 - Original price $31.00Original price $31.00Current price $27.99$27.99 - $27.99Current price $27.99| /A practical guide to building valuable career connections—through tools you already have and people you already know Success in life is more th...
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The Robert Collier Letter Book
PaperbackOriginal price $14.95 - Original price $14.95Original price $14.95$18.99$18.99 - $18.99Current price $18.99| /Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an act...
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How to Write a Good Advertisement: A Short Course in Copywriting
PaperbackOriginal price $21.95 - Original price $21.95Original price $21.95$25.99$25.99 - $25.99Current price $25.99| /Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact...
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Creating a Business Plan For Dummies
PaperbackOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /Everything you need to know to design a profitable business plan Whether you're starting a new business or you've been trading for a while, Creat...
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The Art of Talking to Anyone: Mastering the Essential People Skills for Success in Any Situation
PaperbackOriginal price $26.00Original price $26.00 - Original price $26.00Original price $26.00Current price $23.99$23.99 - $23.99Current price $23.99| /From the author of How to Say It, the million-copies-sold bestseller If you want to improve your conversational skills—and achieve greater levels...
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
HardcoverOriginal price $31.95Original price $31.95 - Original price $31.95Original price $31.95Current price $27.99$27.99 - $27.99Current price $27.99| /This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells wit...
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A Quick Guide to Writing Better Emails
PaperbackOriginal price $5.82 - Original price $5.82Original price $5.82$10.99$10.99 - $10.99Current price $10.99| /This book is your quick guide to writing better emails. Ten short chapters outline the strategies you need for writing emails that get the respon...
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The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and...
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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.
PaperbackOriginal price $14.99 - Original price $14.99Original price $14.99$15.99$15.99 - $15.99Current price $15.99| /Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales le...
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3000 Power Words and Phrases for Effective Performance Reviews: Ready-to-Use Language for Successful Employee Evaluations
PaperbackOriginal price $14.99 - Original price $14.99Original price $14.99$15.99$15.99 - $15.99Current price $15.99| /A comprehensive yet accessible handbook for writing and conducting meaningful, effective performance reviews, geared toward managers of all level...
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