Category - Business & Economics
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Mixed Signals: How Incentives Really Work
PaperbackOriginal price $20.00Original price $20.00 - Original price $20.00Original price $20.00Current price $18.99$18.99 - $18.99Current price $18.99| /An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results i...
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Mindstuck: Mastering the Art of Changing Minds
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /We're told you can lead a horse to water, but you can't make it drink.But what if this is not true?Having spent the past two decades helping Fortun...
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The Hospitality Mentality: Create Raving Fans Through Your Guest Experience
PaperbackOriginal price $18.95 - Original price $18.95Original price $18.95$18.99$18.99 - $18.99Current price $18.99| /The Hospitality Mentality enhances the guest experience and creates raving fans-and return guests!Product DetailsISBN-13: 9781636981765 Media Type:...
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Marketing 6.0: The Future Is Immersive
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated prom...
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Mixed Signals: How Incentives Really Work
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in ...
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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic,...
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Purple Cow: Transform Your Business by Being Remarkable
HardcoverOriginal price $25.00Original price $25.00 - Original price $25.00Original price $25.00Current price $22.99$22.99 - $22.99Current price $22.99| /The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind ...
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Overdressed: The Shockingly High Cost of Cheap Fashion
PaperbackOriginal price $18.00Original price $18.00 - Original price $18.00Original price $18.00Current price $17.99$17.99 - $17.99Current price $17.99| /“Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha Pollitt Cheap fashion has fundamentally chang...
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Hooked: How to Build Habit-Forming Products
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture wi...
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Competing Against Luck: The Story of Innovation and Customer Choice
HardcoverOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance t...
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard...
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The Revenge of Analog: Real Things and Why They Matter
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall bac...
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser in...
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Busin...
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational worl...
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This Is Marketing: You Can't Be Seen Until You Learn to See
HardcoverOriginal price $25.00Original price $25.00 - Original price $25.00Original price $25.00Current price $22.99$22.99 - $22.99Current price $22.99| /#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has t...
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
HardcoverOriginal price $24.99Original price $24.99 - Original price $24.99Original price $24.99Current price $22.99$22.99 - $22.99Current price $22.99| /Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as ...
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Good Services: How to Design Services that Work
PaperbackOriginal price $23.00Original price $23.00 - Original price $23.00Original price $23.00Current price $20.99$20.99 - $20.99Current price $20.99| /Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this ...
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The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists
PaperbackOriginal price $19.95Original price $19.95 - Original price $19.95Original price $19.95Current price $18.99$18.99 - $18.99Current price $18.99| /In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that the...
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Obsessed: Building a Brand People Love from Day One
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing comp...
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Clean: The New Science of Skin
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ the...
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of co...
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
HardcoverOriginal price $27.99Original price $27.99 - Original price $27.99Original price $27.99Current price $24.99$24.99 - $24.99Current price $24.99| /Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from toda...
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Wanting: The Power of Mimetic Desire in Everyday Life
HardcoverOriginal price $28.99Original price $28.99 - Original price $28.99Original price $28.99Current price $25.99$25.99 - $25.99Current price $25.99| /* Financial Times Business Book of the Month * Next Big Idea Club Nominee *A groundbreaking exploration of why we want what we want, and a toolki...
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