Category - Business & Economics
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The Brain Audit: Why Customers Buy (and Why They Don't)
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$45.99$45.99 - $45.99Current price $45.99| /How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let...
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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers
PaperbackOriginal price $16.99 - Original price $16.99Original price $16.99$17.99$17.99 - $17.99Current price $17.99| /Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in ...
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The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
PaperbackOriginal price $21.99Original price $21.99 - Original price $21.99Original price $21.99Current price $20.99$20.99 - $20.99Current price $20.99| /The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated mu...
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neur...
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The Age of Influence: The Power of Influencers to Elevate Your Brand
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, s...
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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
PaperbackOriginal price $22.99 - Original price $22.99Original price $22.99$22.99$22.99 - $22.99Current price $22.99| /Your brand is your DNA. Only the best will do. Product DetailsISBN-13: 9781400235506 Media Type: Paperback Publisher: AMACOM Publication Date: 08...
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an...
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The Long Tail: Why the Future of Business Is Selling Less of More
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The ...
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Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
HardcoverOriginal price $32.00Original price $32.00 - Original price $32.00Original price $32.00Current price $27.99$27.99 - $27.99Current price $27.99| /Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into lo...
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Winning Minds: Secrets From the Language of Leadership
PaperbackOriginal price $32.99 - Original price $32.99Original price $32.99$43.99$43.99 - $43.99Current price $43.99| /Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in pol...
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Marketing Myopia
PaperbackOriginal price $9.99 - Original price $9.99Original price $9.99$11.99$11.99 - $11.99Current price $11.99| /What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwin...
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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /All businesses have customers, but how many of them deliver unforgettably good customer service? Customer experience expert and author John R. Di...
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Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System
PaperbackOriginal price $14.95 - Original price $14.95Original price $14.95$15.99$15.99 - $15.99Current price $15.99| /The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce s...
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Secrets of Great Rainmakers: The Keys to Success and Wealth
HardcoverOriginal price $34.00Original price $34.00 - Original price $34.00Original price $34.00Current price $30.99$30.99 - $30.99Current price $30.99| /In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with ind...
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Marketing Warfare / Edition 1
PaperbackOriginal price $20.00Original price $20.00 - Original price $20.00Original price $20.00Current price $18.99$18.99 - $18.99Current price $18.99| /"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek "Revolutionary! Surprising!" Business Week...
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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold
PaperbackOriginal price $16.95 - Original price $16.95Original price $16.95$16.99$16.99 - $16.99Current price $16.99| /People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapte...
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strat...
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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can ex...
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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
PaperbackOriginal price $31.99 - Original price $31.99Original price $31.99$40.99$40.99 - $40.99Current price $40.99| /Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, pai...
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Brand Is Destiny: The Ultimate Bottom Line
PaperbackOriginal price $24.95Original price $24.95 - Original price $24.95Original price $24.95Current price $22.99$22.99 - $22.99Current price $22.99| /Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purp...
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High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
PaperbackOriginal price $19.99 - Original price $19.99Original price $19.99$19.99$19.99 - $19.99Current price $19.99| /Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself h...
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Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry
HardcoverOriginal price $26.00Original price $26.00 - Original price $26.00Original price $26.00Current price $23.99$23.99 - $23.99Current price $23.99| /Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety forever From impromptu...
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Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
PaperbackOriginal price $22.00Original price $22.00 - Original price $22.00Original price $22.00Current price $20.99$20.99 - $20.99Current price $20.99| /Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals for any produ...
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Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
HardcoverOriginal price $24.95Original price $24.95 - Original price $24.95Original price $24.95Current price $22.99$22.99 - $22.99Current price $22.99| /Gain Influence and Deliver Results Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that en...
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