Category - Business & Economics
-
From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth
HardcoverOriginal price $43.00 - Original price $43.00Original price $43.00$48.99$48.99 - $48.99Current price $48.99| /Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassi...
View full details -
Positioning: The Battle for Your Mind
PaperbackOriginal price $22.00Original price $22.00 - Original price $22.00Original price $22.00Current price $20.99$20.99 - $20.99Current price $20.99| /The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to c...
View full details -
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bests...
View full details -
Contagious: Why Things Catch on
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information '...
View full details -
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits...
View full details -
Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /Trying to get your message heard? Build an iconic brand?Welcome to the battlefield. The story wars are all around us. They are the struggle to be h...
View full details -
Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
HardcoverOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped ...
View full details -
Beyond the Core: Expand Your Market Without Abandoning Your Roots
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed h...
View full details -
Predictably Irrational: The Hidden Forces That Shape Our Decisions
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marve...
View full details -
They Ask, You Answer - Revised
HardcoverOriginal price $25.00Original price $25.00 - Original price $25.00Original price $25.00Current price $22.99$22.99 - $22.99Current price $22.99| /The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get resu...
View full details -
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
HardcoverOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of b...
View full details -
The Human Element: Overcoming the Resistance That Awaits New Ideas
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for any...
View full details -
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior,...
View full details -
Creating Superfans: How to Turn Your Customers Into Lifelong Advocates
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?...
View full details -
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
PaperbackOriginal price $18.95 - Original price $18.95Original price $18.95$18.99$18.99 - $18.99Current price $18.99| /The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect compa...
View full details -
The Personal MBA 10th Anniversary Edition
PaperbackOriginal price $20.00Original price $20.00 - Original price $20.00Original price $20.00Current price $18.99$18.99 - $18.99Current price $18.99| /The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental mode...
View full details -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Em
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and...
View full details -
Mobile Marketing for Small Businesses
PaperbackOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers th...
View full details -
Instagram Influence: From Stunning Feeds to Profitable Ventures Mastering Entrepreneurship on Instagram
PaperbackOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /Unlock the secrets to success in the dynamic world of Instagram with "Instagram Influence." In this comprehensive guide, embark on a journey that t...
View full details -
The Kind Spider Marketing Planner
PaperbackOriginal price $24.95Original price $24.95 - Original price $24.95Original price $24.95Current price $22.99$22.99 - $22.99Current price $22.99| /Create a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rachel Klaver's framework in 'Be...
View full details -
How to Become a Nonfiction Author: Tips to Writing & Self Publishing Without Losing Your F*cking Mind
PaperbackOriginal price $16.99 - Original price $16.99Original price $16.99$16.99$16.99 - $16.99Current price $16.99| /How to Become a Nonfiction Author: Tips to Writing & Self Publishing Without Losing Your F*cking MindA rebels proven framework to help clever m...
View full details -
The Secret of the Double Pipeline: And Other Easy Tips and Tricks for Having a Better Business, a Nicer Life, and Making Your Marketing Make More Mone
PaperbackOriginal price $14.95 - Original price $14.95Original price $14.95$17.99$17.99 - $17.99Current price $17.99| /In The Secret of the Double Pipeline, Bob Bly-the man McGraw-Hill calls "America's top copywriter"-reveals field-proven strategies that can double ...
View full details -
Tell Your Story: Tools to Take You from a Tweet to a Ted Talk
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /With insights and stories from a career Walt Disney World performer, Tell Your Story provides over 50 tools to help harness the power of story to c...
View full details -
The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process
PaperbackOriginal price $35.00 - Original price $35.00Original price $35.00$47.99$47.99 - $47.99Current price $47.99| /Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sector...
View full details