Category - Business & Economics
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The Naked Consumer: How Our Private Lives Become Public Commodities
PaperbackOriginal price $17.00Original price $17.00 - Original price $17.00Original price $17.00Current price $16.99$16.99 - $16.99Current price $16.99| /After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the Nation...
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Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
PaperbackOriginal price $15.99 - Original price $15.99Original price $15.99$16.99$16.99 - $16.99Current price $16.99| /NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Lev...
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The Hidden Persuaders
PaperbackOriginal price $16.95 - Original price $16.95Original price $16.95$16.99$16.99 - $16.99Current price $16.99| /"One of the best books around for demystifying the deliberately mysterious arts of advertising."—Salon "Fascinating, entertaining and thought-sti...
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Customer Centered Selling: Sales Techniques for a New World Economy
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /This revised edition of Robert Jolles’s classic book on sales technique features brand new material throughout, including illustrations, teaching...
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Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immed...
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Outcomes Over Output: Why customer behavior is the key metric for business success
PaperbackOriginal price $12.99 - Original price $12.99Original price $12.99$16.99$16.99 - $16.99Current price $16.99| /In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service- and software-driven world, "done...
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Product-Led Growth: How to Build a Product That Sells Itself
HardcoverOriginal price $22.56 - Original price $22.56Original price $22.56$28.99$28.99 - $28.99Current price $28.99| /“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” ...
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Start at the End: How to Build Products That Create Change
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what...
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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
PaperbackOriginal price $18.00Original price $18.00 - Original price $18.00Original price $18.00Current price $17.99$17.99 - $17.99Current price $17.99| /Winner of the 800-CEO-READS Best Marketing Book of 2015Why do some companies create such strong affection for their brands that their customers a...
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Oversubscribed: How To Get People Lining Up To Do Business With You
PaperbackOriginal price $24.99Original price $24.99 - Original price $24.99Original price $24.99Current price $22.99$22.99 - $22.99Current price $22.99| /Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business wi...
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Customer Centricity: Focus on the Right Customers for Strategic Advantage
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship manageme...
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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
PaperbackOriginal price $18.00Original price $18.00 - Original price $18.00Original price $18.00Current price $17.99$17.99 - $17.99Current price $17.99| /A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical i...
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
PaperbackOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most imp...
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
PaperbackOriginal price $15.95 - Original price $15.95Original price $15.95$19.99$19.99 - $19.99Current price $19.99| /You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your pr...
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Invisible Influence: The Hidden Forces that Shape Behavior
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from...
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
PaperbackOriginal price $22.99Original price $22.99 - Original price $22.99Original price $22.99Current price $20.99$20.99 - $20.99Current price $20.99| /The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance ca...
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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
HardcoverOriginal price $39.00 - Original price $39.00Original price $39.00$49.99$49.99 - $49.99Current price $49.99| /No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, pr...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
HardcoverOriginal price $39.95 - Original price $39.95Original price $39.95$55.99$55.99 - $55.99Current price $55.99| /From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive econo...
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Customer Centricity: Focus on the Right Customers for Strategic Advantage
HardcoverOriginal price $50.00 - Original price $50.00Original price $50.00$57.99$57.99 - $57.99Current price $57.99| /A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship manageme...
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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
PaperbackOriginal price $79.99Original price $79.99 - Original price $79.99Original price $79.99Current price $64.99$64.99 - $64.99Current price $64.99| /Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data s...
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
HardcoverOriginal price $126.00 - Original price $126.00Original price $126.00$132.99$132.99 - $132.99Current price $132.99| /Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of m...
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
PaperbackOriginal price $31.99 - Original price $31.99Original price $31.99$40.99$40.99 - $40.99Current price $40.99| /Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine le...
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User Experience Design: A Practical Playbook to Fuel Business Growth
PaperbackOriginal price $34.00Original price $34.00 - Original price $34.00Original price $34.00Current price $28.99$28.99 - $28.99Current price $28.99| /Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good expe...
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The Antisocial Network: The Gamestop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /Named a Best Book of the Year by New York Post! From one of our most innovative and celebrated authors, the definitive take on the wildest story of...
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