Category - Business & Economics
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
PaperbackOriginal price $41.99 - Original price $41.99Original price $41.99$50.99$50.99 - $50.99Current price $50.99| /WINNER: National Indie Excellence Awards 2023 - Marketing & Public RelationsSHORTLISTED: Business Book Awards 2023 - Smart ThinkingFINALIST: Ne...
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Crap: A History of Cheap Stuff in America
PaperbackOriginal price $20.00Original price $20.00 - Original price $20.00Original price $20.00Current price $18.99$18.99 - $18.99Current price $18.99| /Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small....
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The Art of PASS FAIL - Overcoming Objections and Customer Management: How to Persuade Others and Maximize Your Life
HardcoverOriginal price $49.99Original price $49.99 - Original price $49.99Original price $49.99Current price $43.99$43.99 - $43.99Current price $43.99| /Pass Fail - Overcoming Objections and Customer Management.In today's fast pace, no nonsense, customer centric world, success or failure has only on...
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Changing How We Choose: The New Science of Morality
HardcoverOriginal price $32.95Original price $32.95 - Original price $32.95Original price $32.95Current price $27.99$27.99 - $27.99Current price $27.99| /The "new science of morality" that will change how we see each other, how we build our communities, and how we live our lives. In Changing How We C...
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Shopomania: Our Obsession with Possession
HardcoverOriginal price $28.95Original price $28.95 - Original price $28.95Original price $28.95Current price $25.99$25.99 - $25.99Current price $25.99| /A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics). Sassy and satirical, Shopomania i...
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Solving the Price Is Right: How Mathematics Can Improve Your Decisions on and Off the Set of America's Celebrated Game Show
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /The Price is Right is television's longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond j...
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Misbehaving: The Making of Behavioral Economics
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, e...
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Contagious: Why Things Catch on
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information '...
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /How To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of se...
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marve...
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits...
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Arriving Today: From Factory to Front Door -- Why Everything Has Changed about How and What We Buy
HardcoverOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals t...
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The Great Money Bubble: Protect Yourself from the Coming Inflation Storm
HardcoverOriginal price $27.99Original price $27.99 - Original price $27.99Original price $27.99Current price $24.99$24.99 - $24.99Current price $24.99| /"I urge everyone to read this important new book."--Ron Paul, Host of Ron Paul Liberty ReportAmericans are facing sticker shock at every turn: from...
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marve...
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /Great leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.Fewmanagement ideas have spread so far and wide ...
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Misbehaving: The Making of Behavioral Economics
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone indi...
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
HardcoverOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of b...
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The Human Element: Overcoming the Resistance That Awaits New Ideas
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for any...
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The Jolt Effect: How High Performers Overcome Customer Indecision
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In s...
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /"A carefully researched work of intellectual history, and an urgently needed political analysis." --Jane Mayer "[A] scorching indictment of free ma...
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Brand Psychology: The Art and Science of Building Strong Brands
PaperbackOriginal price $46.95 - Original price $46.95Original price $46.95$63.99$63.99 - $63.99Current price $63.99| /Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development proces...
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A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture
PaperbackOriginal price $40.00Original price $40.00 - Original price $40.00Original price $40.00Current price $36.99$36.99 - $36.99Current price $36.99| /- This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orienta...
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The Growth Paradox: Rethinking Control, Accountability, and Change to Move Your Business to the Next Level
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Award-winning CEO Jacky Fischer presents her signature management method to help small businesses scale up by avoiding the most common and destru...
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes readers inside the darkly...
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