Category - Business & Economics
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
PaperbackOriginal price $28.99Original price $28.99 - Original price $28.99Original price $28.99Current price $25.99$25.99 - $25.99Current price $25.99| /The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketin...
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Hooked: How to Build Habit-Forming Products
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture wi...
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Traction: How Any Startup Can Achieve Explosive Customer Growth
HardcoverOriginal price $27.95Original price $27.95 - Original price $27.95Original price $27.95Current price $24.99$24.99 - $24.99Current price $24.99| /Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot...
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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
HardcoverOriginal price $31.00Original price $31.00 - Original price $31.00Original price $31.00Current price $26.99$26.99 - $26.99Current price $26.99| /A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ...
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Sales EQ: The Ultimate Guide to Leveraging Sales Specific Emotional Intelligence to Close Any Deal
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, an...
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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
PaperbackOriginal price $19.00Original price $19.00 - Original price $19.00Original price $19.00Current price $18.99$18.99 - $18.99Current price $18.99| /The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an...
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard...
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The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medicinal Use
PaperbackOriginal price $40.00Original price $40.00 - Original price $40.00Original price $40.00Current price $36.99$36.99 - $36.99Current price $36.99| /The most comprehensive guide to marijuana gardening ever written is back with all new information and updated advice for cannabis enthusiasts. Ov...
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
HardcoverOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and...
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
HardcoverOriginal price $53.95Original price $53.95 - Original price $53.95Original price $53.95Current price $46.99$46.99 - $46.99Current price $46.99| /Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or you...
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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
HardcoverOriginal price $31.00Original price $31.00 - Original price $31.00Original price $31.00Current price $26.99$26.99 - $26.99Current price $26.99| /The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you'...
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Storynomics: Story-Driven Marketing in the Post-Advertising World
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $25.99$25.99 - $25.99Current price $25.99| /Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytell...
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser in...
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Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C....
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This Is Marketing: You Can't Be Seen Until You Learn to See
HardcoverOriginal price $25.00Original price $25.00 - Original price $25.00Original price $25.00Current price $22.99$22.99 - $22.99Current price $22.99| /#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has t...
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Finding and Funding Great Deals: Revised Edition: The Hands-On Guide to Acquiring Real Estate in Any Market
PaperbackOriginal price $24.99Original price $24.99 - Original price $24.99Original price $24.99Current price $22.99$22.99 - $22.99Current price $22.99| /From market analysis and deal evaluation to negotiation and closing, this book is the ultimate guide to finding real estate deals—in any market, ...
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
HardcoverOriginal price $27.99Original price $27.99 - Original price $27.99Original price $27.99Current price $24.99$24.99 - $24.99Current price $24.99| /You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate ...
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Affiliate Marketing For Dummies
PaperbackOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies bot...
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Social Media Marketing For Dummies
PaperbackOriginal price $29.99Original price $29.99 - Original price $29.99Original price $29.99Current price $25.99$25.99 - $25.99Current price $25.99| /Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways...
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, ...
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Obsessed: Building a Brand People Love from Day One
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing comp...
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Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy h...
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /Discover the updated edition of the go-to guide for rapidly scaling your social media platform. More than 60 billion online messages are sent on ...
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$18.99$18.99 - $18.99Current price $18.99| /HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of co...
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