Category - Business & Economics
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The Art of Persuasion: Winning Without Intimidation
PaperbackOriginal price $15.99 - Original price $15.99Original price $15.99$16.99$16.99 - $16.99Current price $16.99| /The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of t...
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The Art of the Pitch: Persuasion and Presentation Skills that Win Business
HardcoverOriginal price $27.99Original price $27.99 - Original price $27.99Original price $27.99Current price $24.99$24.99 - $24.99Current price $24.99| /Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop...
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Invisible Influence: The Hidden Forces that Shape Behavior
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from...
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Brandi...
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Adland: A Global History of Advertising
PaperbackOriginal price $37.99 - Original price $37.99Original price $37.99$46.99$46.99 - $46.99Current price $46.99| /Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling a...
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Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that i...
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Influencer Marketing Strategy: How to Create Successful Influencer Marketing
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bi...
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy c...
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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategi...
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Rethinking Prestige Branding: Secrets of the Ueber-Brands
PaperbackOriginal price $39.99 - Original price $39.99Original price $39.99$48.99$48.99 - $48.99Current price $48.99| /What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categori...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good...
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Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$48.99$48.99 - $48.99Current price $48.99| /Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from expe...
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Brand Elevation: Lessons in Ueber-Branding
PaperbackOriginal price $41.99 - Original price $41.99Original price $41.99$50.99$50.99 - $50.99Current price $50.99| /How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where ...
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
PaperbackOriginal price $37.99 - Original price $37.99Original price $37.99$50.99$50.99 - $50.99Current price $50.99| /How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models o...
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Building a Mail Order Business: A Complete Manual for Success / Edition 4
HardcoverOriginal price $68.50Original price $68.50 - Original price $68.50Original price $68.50Current price $56.99$56.99 - $56.99Current price $56.99| /With more than 60,000 copies sold, this amazing manual has become aclassic in its field—and rightfully so. Nowhere else will youfind—in one book—...
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands / Edition 2
HardcoverOriginal price $51.99 - Original price $51.99Original price $51.99$59.99$59.99 - $59.99Current price $59.99| /Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury br...
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Advertising and Promotion
PaperbackOriginal price $80.00 - Original price $80.00Original price $80.00$101.99$101.99 - $101.99Current price $101.99| /Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and prom...
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
HardcoverOriginal price $126.00 - Original price $126.00Original price $126.00$132.99$132.99 - $132.99Current price $132.99| /Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of m...
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Sports Marketing: A Strategic Perspective
PaperbackOriginal price $110.00 - Original price $110.00Original price $110.00$135.99$135.99 - $135.99Current price $135.99| /Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently avail...
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Social Marketing: Behavior Change for Good
PaperbackOriginal price $135.00 - Original price $135.00Original price $135.00$156.99$156.99 - $156.99Current price $156.99| /Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide ...
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Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele
HardcoverOriginal price $189.00 - Original price $189.00Original price $189.00$204.99$204.99 - $204.99Current price $204.99| /"A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY!" Are these the issues holding back your yachting business right now? A lack of quality leads ge...
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations / Edition 1
HardcoverOriginal price $195.00 - Original price $195.00Original price $195.00$233.99$233.99 - $233.99Current price $233.99| /Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students mark...
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Handbook of Marketing / Edition 1
HardcoverOriginal price $215.00 - Original price $215.00Original price $215.00$231.99$231.99 - $231.99Current price $231.99| /The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at...
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Case Studies on Food Experiences in Marketing, Retail, and Events
PaperbackOriginal price $200.00 - Original price $200.00Original price $200.00$239.99$239.99 - $239.99Current price $239.99| /Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experience...
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