Category - Business & Economics
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For th...
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Differentiate or Die: Survival in Our Era of Killer Competition
HardcoverOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate y...
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The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar
PaperbackOriginal price $16.95 - Original price $16.95Original price $16.95$16.99$16.99 - $16.99Current price $16.99| /Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. Accord...
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The Referral of a Lifetime: Never Make a Cold Call Again!
PaperbackOriginal price $22.95Original price $22.95 - Original price $22.95Original price $22.95Current price $20.99$20.99 - $20.99Current price $20.99| /Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a ...
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
HardcoverOriginal price $29.95Original price $29.95 - Original price $29.95Original price $29.95Current price $25.99$25.99 - $25.99Current price $25.99| /Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevan...
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
HardcoverOriginal price $27.00Original price $27.00 - Original price $27.00Original price $27.00Current price $23.99$23.99 - $23.99Current price $23.99| /From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a lo...
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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
PaperbackOriginal price $17.99 - Original price $17.99Original price $17.99$17.99$17.99 - $17.99Current price $17.99| /A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-do...
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The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19
PaperbackOriginal price $21.99Original price $21.99 - Original price $21.99Original price $21.99Current price $20.99$20.99 - $20.99Current price $20.99| /Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st cen...
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The Practical Pocket Guide to Account Planning
PaperbackOriginal price $19.95 - Original price $19.95Original price $19.95$23.99$23.99 - $23.99Current price $23.99| /The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a da...
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How Brands Become Icons: The Principles of Cultural Branding
HardcoverOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $35.99$35.99 - $35.99Current price $35.99| /Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more...
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Winning the Customer: Turn Consumers into Fans and Get Them to Spend More / Edition 1
HardcoverOriginal price $30.00Original price $30.00 - Original price $30.00Original price $30.00Current price $26.99$26.99 - $26.99Current price $26.99| /Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it ta...
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Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
PaperbackOriginal price $19.99 - Original price $19.99Original price $19.99$19.99$19.99 - $19.99Current price $19.99| /Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you wa...
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How to Follow Up With Your Network Marketing Prospects: Turn Not Now Into Right Now!
PaperbackOriginal price $12.95 - Original price $12.95Original price $12.95$14.99$14.99 - $14.99Current price $14.99| /Not every prospect joins right away. They have to think it over, review the material, or get another opinion. This is frustrating if we are afrai...
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Small Business Marketing Strategies All-in-One For Dummies
PaperbackOriginal price $31.99Original price $31.99 - Original price $31.99Original price $31.99Current price $27.99$27.99 - $27.99Current price $27.99| /Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and ...
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
HardcoverOriginal price $31.00Original price $31.00 - Original price $31.00Original price $31.00Current price $26.99$26.99 - $26.99Current price $26.99| /The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how t...
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Billboard Advertising For Know-It-Alls
PaperbackOriginal price $9.99 - Original price $9.99Original price $9.99$16.99$16.99 - $16.99Current price $16.99| /Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising c...
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Built to Fail: The Inside Story of Blockbuster's Inevitable Bust
PaperbackOriginal price $15.99 - Original price $15.99Original price $15.99$16.99$16.99 - $16.99Current price $16.99| /How does an iconic brand die? For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited m...
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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
PaperbackOriginal price $18.99 - Original price $18.99Original price $18.99$19.99$19.99 - $19.99Current price $19.99| /Network marketing has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers ne...
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Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
PaperbackOriginal price $22.99Original price $22.99 - Original price $22.99Original price $22.99Current price $20.99$20.99 - $20.99Current price $20.99| /Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts sto...
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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into A...
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Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
PaperbackOriginal price $16.99 - Original price $16.99Original price $16.99$16.99$16.99 - $16.99Current price $16.99| /Marketers don't need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sens...
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A Technique for Producing Ideas / Edition 1
PaperbackOriginal price $10.00 - Original price $10.00Original price $10.00$11.99$11.99 - $11.99Current price $11.99| /A step-by-step technique for sparking breakthrough creativity in advertising—or any field Since its publication in 1965, A Technique for Producin...
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Your First 1000 Copies
PaperbackOriginal price $14.99 - Original price $14.99Original price $14.99$15.99$15.99 - $15.99Current price $15.99| /"If I could give an aspiring writer one piece of advice, it would be to read this book." - Hugh Howey, New York Times best selling author of Wool...
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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
HardcoverOriginal price $35.00Original price $35.00 - Original price $35.00Original price $35.00Current price $29.99$29.99 - $29.99Current price $29.99| /The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking...
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