Category - Business & Economics
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The Brain Audit: Why Customers Buy (and Why They Don't)
PaperbackOriginal price $39.95 - Original price $39.95Original price $39.95$45.99$45.99 - $45.99Current price $45.99| /How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let...
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Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know
PaperbackOriginal price $15.99 - Original price $15.99Original price $15.99$16.99$16.99 - $16.99Current price $16.99| /Are you making it difficult for your potential customers to buy from you?Today's buyers are overloaded - overwhelmed by too much information and ...
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
HardcoverOriginal price $28.00Original price $28.00 - Original price $28.00Original price $28.00Current price $24.99$24.99 - $24.99Current price $24.99| /Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neur...
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The Long Tail: Why the Future of Business Is Selling Less of More
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The ...
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Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales / Edition 2
PaperbackOriginal price $22.99 - Original price $22.99Original price $22.99$22.99$22.99 - $22.99Current price $22.99| /Faster sales pitches won't lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your cust...
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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
HardcoverOriginal price $24.99Original price $24.99 - Original price $24.99Original price $24.99Current price $22.99$22.99 - $22.99Current price $22.99| /With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their custo...
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Customer Relationship Imprinting: The Six Elements that Ensure Exceptional Service Without Exception
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer...
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Customer Analytics For Dummies
PaperbackOriginal price $34.99Original price $34.99 - Original price $34.99Original price $34.99Current price $29.99$29.99 - $29.99Current price $29.99| /The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initi...
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
HardcoverOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $35.99$35.99 - $35.99Current price $35.99| /The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance ca...
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Assemblage: The Art and Science of Brand Transformation
HardcoverOriginal price $28.95Original price $28.95 - Original price $28.95Original price $28.95Current price $25.99$25.99 - $25.99Current price $25.99| /“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woe...
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Where am I Wearing?: A Global Tour to the Countries, Factories, and People That Make Our Clothes / Edition 2
PaperbackOriginal price $18.95 - Original price $18.95Original price $18.95$18.99$18.99 - $18.99Current price $18.99| /A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes...
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
PaperbackOriginal price $24.99Original price $24.99 - Original price $24.99Original price $24.99Current price $22.99$22.99 - $22.99Current price $22.99| /As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You...
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Epistemological Problems of Economics
HardcoverOriginal price $22.00 - Original price $22.00Original price $22.00$22.99$22.99 - $22.99Current price $22.99| /First published in German in 1933 and in English in 1960, Epistemological Problems of Economics presents Ludwig von Mises’s views on the logical ...
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America's Generations in the Workplace, Marketplace, and Living Room
PaperbackOriginal price $29.00Original price $29.00 - Original price $29.00Original price $29.00Current price $25.99$25.99 - $25.99Current price $25.99| /The definitive "bible" of generational dynamics and generational business strategies, covering Silents, Boomers, X'ers, Millennials, and with an ...
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Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
PaperbackOriginal price $20.00Original price $20.00 - Original price $20.00Original price $20.00Current price $18.99$18.99 - $18.99Current price $18.99| /If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their i...
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Customer Service Training 101: Quick and Easy Techniques That Get Great Results
PaperbackOriginal price $26.99Original price $26.99 - Original price $26.99Original price $26.99Current price $23.99$23.99 - $23.99Current price $23.99| /This invaluable resource is the training manual you need to give your employees the thorough training, review, and—if necessary—overhaul they nee...
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
PaperbackOriginal price $19.95Original price $19.95 - Original price $19.95Original price $19.95Current price $18.99$18.99 - $18.99Current price $18.99| /WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book ...
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Decoded: The Science Behind Why We Buy
PaperbackOriginal price $21.99Original price $21.99 - Original price $21.99Original price $21.99Current price $20.99$20.99 - $20.99Current price $20.99| /A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you und...
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /2019 BEST BUSINESS BOOK, DIGITAL BOOK WORLD 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR’s Marketplace, and a Google Talk, The ...
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal
PaperbackOriginal price $16.99 - Original price $16.99Original price $16.99$16.99$16.99 - $16.99Current price $16.99| /How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do i...
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The Age of Persuasion: How Marketing Ate Our Culture
PaperbackOriginal price $16.95 - Original price $16.95Original price $16.95$17.99$17.99 - $17.99Current price $17.99| /Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. St...
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Phishing for Phools: The Economics of Manipulation and Deception
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics ha...
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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share
PaperbackOriginal price $17.95 - Original price $17.95Original price $17.95$17.99$17.99 - $17.99Current price $17.99| /Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out i...
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ProActive Selling: Control the Process--Win the Sale
PaperbackOriginal price $19.99Original price $19.99 - Original price $19.99Original price $19.99Current price $18.99$18.99 - $18.99Current price $18.99| /True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year. Featuring dozens of enlightening ...
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